Marketing and promotion plan for Lubbock Fine Arts Center

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dc.creatorLay, Yun-ju
dc.date.accessioned2016-11-14T23:10:55Z
dc.date.available2011-02-19T00:43:58Z
dc.date.available2016-11-14T23:10:55Z
dc.date.issued1990-08
dc.degree.departmentMass Communicationsen_US
dc.description.abstractThe purpose of this study was to give a general idea of the status of art in the current American society and reasons to support the Lubbock Fine Arts Center. Moreover, it recommended a marketing and promotion plan for the Lubbock Fine Arts Center. The results showed that Americans' participation in art was under-represented. Art organizations needed to put in more effort to attract their audience. Therefore, the marketing concept was introduced to the art world, as well as to the Lubbock Fine Arts Center. It was recommended that the Lubbock Fine Arts Center should adopt a mission statement, establish a board of directors, and develop its own marketing audit system.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/22055en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectArts -- United Statesen_US
dc.subjectArts surveys -- United Statesen_US
dc.subjectLubbock Fine Arts Center -- Public relationsen_US
dc.titleMarketing and promotion plan for Lubbock Fine Arts Center
dc.typeThesis

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