Marketing and promotion plan for Lubbock Fine Arts Center



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Texas Tech University


The purpose of this study was to give a general idea of the status of art in the current American society and reasons to support the Lubbock Fine Arts Center. Moreover, it recommended a marketing and promotion plan for the Lubbock Fine Arts Center. The results showed that Americans' participation in art was under-represented. Art organizations needed to put in more effort to attract their audience. Therefore, the marketing concept was introduced to the art world, as well as to the Lubbock Fine Arts Center. It was recommended that the Lubbock Fine Arts Center should adopt a mission statement, establish a board of directors, and develop its own marketing audit system.