An analysis of fashion opinion leadership: as an indicator of buying behavior among subscribers of cable television shopping channels

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dc.creatorLeggett, Liza
dc.date.accessioned2016-11-14T23:17:08Z
dc.date.available2011-02-18T20:53:29Z
dc.date.available2016-11-14T23:17:08Z
dc.date.issued1990-05
dc.degree.departmentHome Economicsen_US
dc.description.abstractNot available
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/14969en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectConsumer behavior -- United Statesen_US
dc.subjectTeleshopping -- United Statesen_US
dc.subjectCable television advertising -- United Statesen_US
dc.titleAn analysis of fashion opinion leadership: as an indicator of buying behavior among subscribers of cable television shopping channels
dc.typeThesis

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