An analysis of fashion opinion leadership: as an indicator of buying behavior among subscribers of cable television shopping channels

Date

1990-05

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Not available

Description

Keywords

Consumer behavior -- United States, Teleshopping -- United States, Cable television advertising -- United States

Citation

URI

http://hdl.handle.net/2346/14969

Collections

Texas Tech University