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Federated Electronic Theses and Dissertations
Texas Tech University
The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising.
The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising.
Date
1975-05
Authors
Garcia, Susanna Reba
Journal Title
Journal ISSN
Volume Title
Publisher
Texas Tech University
Abstract
Not available
Description
Keywords
Persuasion (Psychology)
,
Mass media
,
Advertising
Citation
URI
http://hdl.handle.net/2346/12202
Collections
Texas Tech University
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