The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising.

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dc.creatorGarcia, Susanna Reba
dc.date.accessioned2016-11-14T23:14:24Z
dc.date.available2011-02-18T19:51:57Z
dc.date.available2016-11-14T23:14:24Z
dc.date.issued1975-05
dc.degree.departmentMass Communicationsen_US
dc.description.abstractNot available
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/12202en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectPersuasion (Psychology)en_US
dc.subjectMass mediaen_US
dc.subjectAdvertisingen_US
dc.titleThe effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising.
dc.typeThesis

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