Browsing by Subject "press releases"
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Item Newspapers, Annuals and Press Releases: Digitizing Baylor's History(2014-03-17) Stuhr, Darryl; Baylor UniversityIn 2007, The Texas Collection of Baylor University, a special library and archive, was named the official Archive of the university. In 2010, a new director was appointed to the collection, and he quickly began to prioritize digitization projects. Additionally, he hired a temporary employee, the Texas Collection Digitization Consultant (TCDC), to help work on digitization projects. The prioritization of the archival collections brought three important projects to the top of the list: (1) The Baylor Lariat, the student newspaper of Baylor University, 1900 to present; (2) The Round Up, the Baylor annual, 1896 to present; (3) The Baylor Press Releases, 1920 to 2005. The Riley Digitization Center, an in-house digitization facility that opened in 2008 and staffed by the Digital Projects Group (DPG), provides the capability to digitize these collections on-campus. Early on, the DPG built prototype collections of the first three years of the student newspaper, and a decade of the annuals with the help of a library intern and Texas Collection-hired student worker. With the additional help of the temporary TCDC, the DPG was ready to take on all three projects. This presentation will discuss the three projects and how they were managed, including workflow, project decisions, challenges, lessons learned, and how the three collections form a powerful research tool for the new University Archivist, as well as researchers across the country.Item THE 2008 PRESIDENTIAL CANDIDATES‘ USE OF FRAMES IN PRESS RELEASES(2012-01-10) McCauley, Ericka; Ryan, Michael P.; Jowett, Garth; Murray, Richard W.The public relations techniques applied in the 2008 presidential election campaigns reflect the important role public relations plays in providing strategic counsel to American political campaigns. As one public relations tool, framing helps public relations practitioners evaluate and influence the political spectacle. This study analyzes the types and frequency of frames used by the Barack Obama and John McCain presidential campaigns during the 2008 general election. Specifically, this study expands upon and operationalizes three frames from Hallahan‘s seven framing models that are applicable to public relations. These frames—those most common to political communication—include the attribute, issue and responsibility frames. An examination of these frames occurs within the context Web news releases and offers insights into the types of frames commonly employed by the 2008 presidential candidates. The findings suggest that both campaigns employed the issue frame more frequently than the attribute or responsibility frames. This is not surprising given the variability and intensity of the types of issues covered in 2008. What is surprising, however, is that both candidates focused heavily on issue frames in June and July of 2008—the first two campaign months before the general election between Obama and McCain—and not in September or October 2008 when the country experienced economic turmoil.