Browsing by Subject "Apps"
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Item Consumer opinions on branded mobile applications(2010-12) Furr, Laura Elaine; Henderson, Geraldine R. (Geraldine Rosa), 1963-Advertising is moving from a more traditional, paid placement into a new digital and mobile era. Companies are trying to figure out how to reach consumers in new ways, and emerging technologies are assisting. Branded mobile applications are one way that companies are working to build brand image and advertise in an innovative way. In this research, twelve in-depth interviews were conducted to find out what consumers may want, look for, and expect from a branded mobile application. Secondary research was also conducted to find out how brands are leveraging these new technologies and what consumers can look for in the future of mobile advertising. After reading this paper, the reader will have further knowledge of what consumers are seeking in mobile branded applications and how to obtain and keep their attention with a mobile application.Item An industry in transformation : a master's report on news media economics(2011-05) Robertson, Benjamin Nicholas; Sylvie, George; Morrison, MarkThe focus of this report was the modern news media and how the industry has tried to adapt in a world where most news can be gathered with a few keystrokes for free. The report is segmented into four parts and investigates both how and what kind of news is consumed. The first part of the report focuses on the different types of news aggregators and how they affect the revenue of news sites. Pay-walls are also discussed, using The New York Times’ recent decision to charge for access to their web site as a starting point. Evidence shows that besides one glaring exception (The Wall Street Journal, which is examined as an aside) the attempts to charge customers for content that was once free have largely been fruitless. The second part investigates mobile-based applications (also known as “apps”) and their economic strengths and weaknesses; topics ranging from companies’ initial successes to the ease of piracy are examined. The third part examines the meteoric, although at times numerically misleading, rise of Twitter and its potential use as a news gathering and consuming source as well as its massive potential revenue streams. The fourth part examines what types of news are currently the most consumed, and dissects the profitability (and the attributes that lead to their popularity) of four genres: lifestyle, entertainment, business, and sports. The piece also looks at the potential of community-based, hyper-localized journalism, a venture that many claim profitable yet has failed to produce concrete results. Graphs are used as supplementary material for parts one and three. Taken as a whole, the report concludes that while there may be no sure-fire winner in the news media industry, the industry has finally shaken off the complacency that lead to hundreds of thousands of journalism jobs being lost and finally started to evolve.Item N2Z – A NFC to ZigBee® transceiver(2012-12) Dhanekula, Anish; Aziz, Adnan; McDermott, MarkZigBee home automation systems have been around for years. They include smart energy efficient wireless systems that connect devices via mesh networking. It has always been a problem to connect to these ZigBee nodes with existing technologies we use daily. The premise of this project is to provide easy access to these nodes via near field communication, which is a technology that is available on a majority of smart phones today. The report details the design and implementation of N2Z, a device that translates data provided by an Android app through a NFC interface to a ZigBee device and vice- versa. We first discuss the requirements and use cases for the device and application. Then the report goes on to discuss the base technologies behind N2Z, which include the Android platform, Near Field Communication (NFC) & the ZigBee platform. The report then goes on to discuss the design and implementation of the system. Consequently, we discuss the final results of the system with certain use cases and provide some empirical data that gives us insight into system operation. Next we discuss other existing technologies that exist in the market. Finally we conclude the report with a discussion on future work and thoughts on the future of ZigBee.Item Place me : location based mobile app for Android platform(2010-12) Singhal, Aman; Aziz, Adnan; Khurshid, SarfarazThis report describes PlaceMe, a client side, mobile application built on the Android platform that provides personal location-based services such as location reminders, bookmarking, mapping and search nearby. The reminder system allows creating location based reminders, and alerts the user what he needs to do, when he is in the right place to do them. Bookmarking allows the user to virtually “save” places of interest while he is on the move and obtain driving directions. Mapping enables the user to visualize his relative geographic location in real time, and map the location reminders and bookmarks. Finally, search nearby exploits Google’s powerful local search engine to allow finding and bookmarking nearby places such as gas stations, restaurants, etc, and retrieving map-based directions. We first discuss the requirements and use-cases for PlaceMe, followed an introduction to the Android software stack. Next, we describe our design architecture, implementation model, test strategy and key performance enhancements. Then, we evaluate and compare the performance of the Android platform across a set of standard micro-benchmarks. Finally, we conclude with a discussion of future development ideas and present our thoughts on prospects of app-based mobile computing.Item Session 3J | Preparing for a name disambiguation application for institutional repositories at Texas A&M University: the planning and test preparation stages(Texas Digital Library, 2021-05-26) Ho, Jeanette; Stokes, Charity; Creel, James; Chubaryan, TatyanaAt Texas A&M University Libraries, a cross-departmental task group was formed to examine possible solutions to the lack of authority control in the Libraries’ institutional repositories. It recommended the development of an app that would utilize internal identifiers and existing ones (ORCID, etc.) to disambiguate the names of persons and other entities. Our presentation will focus on the initial work of the task group in planning the app, and the cleanup of a sample of personal names to prepare for the testing of the future prototype of this app. Finally, we will highlight future steps for our project.