Consumer-brand relationships and effective management of social media

Simple item page
dc.contributor.advisorChoi, Sejung Marinaen
dc.contributor.committeeMemberSung, Yongjunen
dc.creatorHenry, Daniel D.en
dc.date.accessioned2010-12-01T17:57:43Zen
dc.date.accessioned2010-12-01T17:57:49Zen
dc.date.accessioned2017-05-11T22:20:47Z
dc.date.available2010-12-01T17:57:43Zen
dc.date.available2010-12-01T17:57:49Zen
dc.date.available2017-05-11T22:20:47Z
dc.date.issued2010-05en
dc.date.submittedMay 2010en
dc.date.updated2010-12-01T17:57:50Zen
dc.descriptiontexten
dc.description.abstractRelationship marketing is an important part of the development of brands. The following report conceives the role of relationship marketing and how brands can use social networks as a key for unlocking a relationship with their consumer. This report presents the managerial implications on relationship marketing, the importance of dialogue, and social media. This report is for marketers to understand the importance of initiating, developing and maintaining a relationship with consumers and translate the concepts so that brands can successfully apply them into social networks.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2010-05-1497en
dc.language.isoengen
dc.subjectConsumer-brand relationshipsen
dc.subjectRelationship marketingen
dc.subjectSocial networksen
dc.subjectSocial mediaen
dc.titleConsumer-brand relationships and effective management of social mediaen
dc.type.genrethesisen

Files

Collections

University of Texas at Austin