Overcoming inertia: how recessionary chaos and disruptive technology are fueling an evolution in advertising agency organization and compensation models

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dc.contributor.advisorMackert, Michaelen
dc.contributor.committeeMemberLove, Braden
dc.creatorEidson, Kelly L.en
dc.date.accessioned2010-06-04T14:47:10Zen
dc.date.accessioned2017-05-11T22:19:56Z
dc.date.available2010-06-04T14:47:10Zen
dc.date.available2017-05-11T22:19:56Z
dc.date.issued2009-05en
dc.descriptiontexten
dc.description.abstractThis professional report outlines and assesses of various advertising agency organization and compensation models. It provides an analysis of how the disruptive technology of the Internet has changed consumer media habits and caused a paradigm shift in the marketing communications landscape and how the current economic recession has affected agencies. The organization models addressed include the traditional silo model and the roster model. Compensation models include labor-based fee models, commission-based models, and several new models that the industry has recently embraced.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2009-05-164en
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subjectadvertising agency organizationen
dc.subjectcompensation modelsen
dc.subjectcommunications planningen
dc.titleOvercoming inertia: how recessionary chaos and disruptive technology are fueling an evolution in advertising agency organization and compensation modelsen
dc.type.genrethesisen

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