Understanding internet participation and enjoyment : identifying salient prceptions and abilities

Simple item page
dc.contributor.advisorCicchirillo, Vincent J.
dc.creatorMarx, Samantha Aaronen
dc.date.accessioned2013-09-13T17:11:40Zen
dc.date.accessioned2017-05-11T22:33:32Z
dc.date.available2017-05-11T22:33:32Z
dc.date.issued2013-05en
dc.date.submittedMay 2013en
dc.date.updated2013-09-13T17:11:41Zen
dc.descriptiontexten
dc.description.abstractThe internet is a vast and ever-changing medium, and with that comes much discussion of its users and their capabilities to adopt and use the internet. This study aims to advance the digital native vs. digital immigrant discussion and present a theoretically-driven understanding of the adoption process by evaluating individuals on their internet usage behaviors over that of mere demographics. This study found that by looking at users' breadth of use, ease of use and internet self-efficacy, online participation in various forms is more accurately predicted. Through the Diffusion of Innovation Theory and the Social Cognitive Theory researchers can better understand this process as it relates to changing digital media and thus harness tools that will enable users to adopt more quickly.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/21196en
dc.language.isoen_USen
dc.subjectInternet adoptionen
dc.subjectDigital nativeen
dc.subjectDigital immigranten
dc.subjectTechnologyen
dc.subjectInnovationsen
dc.titleUnderstanding internet participation and enjoyment : identifying salient prceptions and abilitiesen

Files

Collections

University of Texas at Austin