The exploration of motivations in joining a social networking website

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dc.contributor.advisorLee, Wei-na, 1957-
dc.creatorHsu, Terri, 1981-
dc.date.accessioned2017-03-09T15:39:46Z
dc.date.accessioned2018-01-22T22:31:46Z
dc.date.available2017-03-09T15:39:46Z
dc.date.available2018-01-22T22:31:46Z
dc.date.issued2007-05
dc.description.abstractThis study examines the motivations that drive strangers to join and interact with one another through a message-centric, niche social networking website. Using concepts grounded in word-of-mouth and computer-mediated communication, this study looked to explore the personal relationships built and fostered from social networking sites. Data was collected through observations and in-depth interviews with 12 participants of TheKnot.com's Austin, Texas forum for wedding planning. Results of the study showed an intricate and somewhat cyclical balance of different group members as their role changed over time. Also, the superficial motivations and expectations entering the site morphed into deeper relationships as participants became more involved in the community.en_US
dc.description.departmentAdvertisingen_US
dc.format.mediumelectronicen_US
dc.identifierdoi:10.15781/T2T14TV10
dc.identifier.urihttp://hdl.handle.net/2152/45941
dc.language.isoengen_US
dc.relation.ispartofUT Electronic Theses and Dissertationsen_US
dc.rightsCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en_US
dc.rights.restrictionRestricteden_US
dc.subjectSocial networkingen_US
dc.subjectAustin, Texasen_US
dc.subjectPersonal relationshipsen_US
dc.titleThe exploration of motivations in joining a social networking websiteen_US
dc.typeThesisen_US
dc.type.genreThesisen_US

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