Word of mouth vs. expert reviews : compared using need for cognition and social media affinity

Simple item page
dc.contributor.advisorCicchirillo, Vincent J.
dc.creatorLopez, William Joseen
dc.date.accessioned2014-07-28T16:10:30Zen
dc.date.accessioned2018-01-22T22:26:22Z
dc.date.available2018-01-22T22:26:22Z
dc.date.issued2014-05en
dc.date.submittedMay 2014en
dc.date.updated2014-07-28T16:10:31Zen
dc.descriptiontexten
dc.description.abstractWe live in a world where social media allows everyone to have a voice regardless of their expertise on any subject. With so many anonymous voices giving their opinions are the expert reviews of film critics no longer as useful? Some may believe there is a disconnect between what critics like and what people like. With this in mind, this research puts the usefulness of expert movie reviews and word of mouth against each other as can be seen through the need for cognition scale and social media affinity scale.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/2152/25283en
dc.language.isoenen
dc.subjectWord of mouthen
dc.subjectElectronic word of mouthen
dc.subjectSocial mediaen
dc.subjectAffinityen
dc.subjectExpert reviewsen
dc.subjectAttributionen
dc.subjectCognitionen
dc.titleWord of mouth vs. expert reviews : compared using need for cognition and social media affinityen
dc.typeThesisen

Files

Collections

University of Texas at Austin