Entry-level requirements for college graduates in broadcast sales, promotion, and traffic and continuity: perceptions of commercial broadcasters in the southwest
dc.creator | Kilcrease, Mary Jane | |
dc.date.accessioned | 2016-11-14T23:09:42Z | |
dc.date.available | 2011-02-18T23:52:26Z | |
dc.date.available | 2016-11-14T23:09:42Z | |
dc.date.issued | 1988-12 | |
dc.degree.department | Mass Communications | en_US |
dc.description.abstract | This study is based upon the idea that it is both useful and practical to investigate the perceptions of commercial broadcasters towards entry-level skills and areas of knowledge required for college graduates. With a clearer view, broadcast educators may become effective participants in designing curricula and training future commercial broadcasters. The purpose of this study was to investigate the value of various entry-level skills and areas of knowledge for broadcast graduates in broadcast advertising, promotion and traffic and continuity as perceived by commercial broadcasters located in the survey area. | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | http://hdl.handle.net/2346/20696 | en_US |
dc.language.iso | eng | |
dc.publisher | Texas Tech University | en_US |
dc.rights.availability | Unrestricted. | |
dc.subject | Broadcast advertising | en_US |
dc.subject | Broadcast advertising | en_US |
dc.subject | Broadcast advertising | en_US |
dc.title | Entry-level requirements for college graduates in broadcast sales, promotion, and traffic and continuity: perceptions of commercial broadcasters in the southwest | |
dc.type | Thesis |