The usage of media across product classes: the influence of demographics and psychographics

Date

1990-12

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Not available

Description

Keywords

Advertising media planning, Consumer behavior -- Texas -- Lubbock, Market surveys -- Texas -- Lubbock

Citation

URI

http://hdl.handle.net/2346/13894

Collections

Texas Tech University