Big data and wearable technology : the impact on the health and fitness industries and their marketing strategies

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dc.contributor.advisorMackert, Michael
dc.contributor.committeeMemberWalls, Stephen
dc.creatorTovar, Gedy Sandra
dc.date.accessioned2016-10-05T15:55:28Z
dc.date.accessioned2018-01-22T22:30:40Z
dc.date.available2016-10-05T15:55:28Z
dc.date.available2018-01-22T22:30:40Z
dc.date.issued2016-05
dc.date.submittedMay 2016
dc.date.updated2016-10-05T15:55:28Z
dc.description.abstractThe focus of this professional report will be to discuss the cross-section of big data analytics and wearable technology. The report takes an in-depth look at industries benefiting from big data analytics as well as from wearable technology. As wearable technology is a growing force in today’s marketplace, the report discusses how wearable technology has affected current marketing practices. Pointing to a company who has recently released a product line of wearable technology with data analytical software, the report discusses Under Armour’s 2016 release of their Healthbox and its implications for today’s marketing strategies.
dc.description.departmentAdvertising
dc.description.departmentBusiness Administration
dc.format.mimetypeapplication/pdf
dc.identifierdoi:10.15781/T2NG4GT2T
dc.identifier.urihttp://hdl.handle.net/2152/41479
dc.subjectWearable technology
dc.subjectHealth and fitness industries
dc.subjectMarketing strategies
dc.titleBig data and wearable technology : the impact on the health and fitness industries and their marketing strategies
dc.typeThesis
dc.type.materialtext

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University of Texas at Austin