Attracting and accommodating audiences with special needs to the Texas Tech University Theatre

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dc.contributor.committeeChairDonahue, Linda L.
dc.contributor.committeeMemberChristoffel, Frederick B.
dc.creatorWernsman, Marijane R.
dc.date.accessioned2016-11-14T23:09:43Z
dc.date.available2012-06-01T14:51:47Z
dc.date.available2016-11-14T23:09:43Z
dc.date.issued2007-08
dc.degree.departmentTheatre Arts
dc.description.abstractThis thesis suggests modifications to the Texas Tech University Theatre Manual of Operations regarding patrons with special needs and disabilities. Using Grunig and Hunt's four models of public relations, I offer suggestions which would attract patrons with special needs and disabilities through promotions designed to advise patrons of the theatre's ADA accommodations. Expanding on the two-way symmetrical model, I also suggest ways to maintain good patron relations through a constant re-evaluation of responses by the theatre to patron concerns about accommodations, including grant writing and word-of-mouth promotions. Special attention is given to the front-of-house staff's training to attract and accommodate patrons with special needs.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/20708
dc.language.isoeng
dc.rights.availabilityUnrestricted.
dc.subjectPublic relations models
dc.subjectPromotions
dc.subjectTheatre management
dc.titleAttracting and accommodating audiences with special needs to the Texas Tech University Theatre
dc.typeThesis

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