Personality and motivation in an augmented PRISM : risk information seeking in the context of the indoor environment
| dc.contributor.advisor | Kahlor, LeeAnn | en |
| dc.contributor.committeeMember | Corsi, Richard | en |
| dc.contributor.committeeMember | Eastin, Matthew | en |
| dc.contributor.committeeMember | Mackert, Michael | en |
| dc.contributor.committeeMember | Whittaker, Tiffany | en |
| dc.creator | Rosenthal, Sonny Ben | en |
| dc.date.accessioned | 2011-06-21T19:28:14Z | en |
| dc.date.accessioned | 2011-06-21T19:28:24Z | en |
| dc.date.accessioned | 2017-05-11T22:22:23Z | |
| dc.date.available | 2011-06-21T19:28:14Z | en |
| dc.date.available | 2011-06-21T19:28:24Z | en |
| dc.date.available | 2017-05-11T22:22:23Z | |
| dc.date.issued | 2011-05 | en |
| dc.date.submitted | May 2011 | en |
| dc.date.updated | 2011-06-21T19:28:24Z | en |
| dc.description | text | en |
| dc.description.abstract | This dissertation augmented Kahlor’s (2010) planned risk information seeking model (PRISM). According to the PRISM, people’s intentions to seek risk information hinge on their attitudes toward seeking, seeking-related subjective norms, perceived control over seeking, affective response to the perceived risk, and information need. As well, this dissertation examined the role of self-identity as an information seeker, independent self-construal, past risk information seeking, involvement, and motivation orientation in people’s intention to seek risk information about radon and poor indoor air quality. In a pilot study of a convenience sample (N = 59), I derived an information-seeking self-identity scale and a novel instrument for measuring information need. The main study of a national probability sample (N = 602) evaluated the proposed structural model, tested several hypotheses, and explored several research questions. Both the pilot and main study gathered data via online surveys. Results supported the proposed model (R2 = .62) and several hypotheses. Notably, information-seeking self-identity and past risk information seeking positively predicted seeking intention. Also, the effects of attitudes and norms on seeking intention were stronger among more independent respondents. Finally, in a series of multiple regression analyses, I detailed the roles of involvement and various motivation orientations in each model component. An unexpected finding was that perceived control over seeking did not significantly predict seeking intention. Post-hoc analysis revealed that the strength of the control-intention relationship was—at least with the current sample—inversely related to socioeconomic status (SES), where at higher levels of SES, the importance of perceived control over seeking diminished. | en |
| dc.description.department | Advertising | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/2152/ETD-UT-2011-05-2906 | en |
| dc.language.iso | eng | en |
| dc.subject | Information seeking | en |
| dc.subject | Environmental risk | en |
| dc.subject | Indoor environment | en |
| dc.subject | Self-identity | en |
| dc.subject | Self-construal | en |
| dc.subject | Information insufficiency | en |
| dc.subject | Fear appeals | en |
| dc.title | Personality and motivation in an augmented PRISM : risk information seeking in the context of the indoor environment | en |
| dc.type.genre | thesis | en |