Take me out to the ball game : influence of social media on social capital and baseball stadium visiting

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dc.contributor.advisorStrover, Sharon
dc.contributor.committeeMemberBrundidge, Jennifer S
dc.creatorJang, Jun-Hyuk
dc.date.accessioned2017-01-24T14:53:48Z
dc.date.accessioned2018-01-22T22:31:30Z
dc.date.available2017-01-24T14:53:48Z
dc.date.available2018-01-22T22:31:30Z
dc.date.issued2011-05
dc.date.submittedMay 2011
dc.date.updated2017-01-24T14:53:48Z
dc.description.abstractThis study examines the correlation between social media use and offline participations in order to investigate how use of social network sites (SNS) contributed to the increase of Korean baseball spectators in recent years. Formation and maintenance of online bonding and bridging social capital among users of baseball related online communities were measured to determine if involvement in online activities have led them to visit baseball games. Regression analyses conducted on results from a survey of baseball online communities (N=364) suggest a positive association between use of social network sites and their visits to stadium.
dc.description.departmentRadio-Television-Film
dc.format.mimetypeapplication/pdf
dc.identifierdoi:10.15781/T2ZC7RX9R
dc.identifier.urihttp://hdl.handle.net/2152/44488
dc.subjectSocial media
dc.subjectOnline social capital
dc.subjectOffline participation
dc.subjectBaseball stadium visiting
dc.titleTake me out to the ball game : influence of social media on social capital and baseball stadium visiting
dc.typeThesis
dc.type.materialtext

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