Effects of One-Sided Versus Two-Sided Communications with Credible and Non-Credible Sources

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dc.creatorOnwuchekwa, Sunday Oji
dc.date.accessioned2016-11-14T23:11:15Z
dc.date.available2011-02-19T01:00:51Z
dc.date.available2016-11-14T23:11:15Z
dc.date.issued1972-08
dc.degree.departmentMass Communicationsen_US
dc.description.abstractNot Available.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/22481en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectCommunication -- Methodologyen_US
dc.subjectPersuasion (Psychology)en_US
dc.subjectComparative advertisingen_US
dc.subjectAdvertisingen_US
dc.titleEffects of One-Sided Versus Two-Sided Communications with Credible and Non-Credible Sources
dc.typeThesis

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