Perception and preference of retail department stores: a marketing application of nonmetric multidimensional scaling and hierarchical cluster analysis

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dc.creatorMcWilliams, Robert Donald,
dc.date.accessioned2016-11-14T23:10:56Z
dc.date.available2011-02-19T00:45:22Z
dc.date.available2016-11-14T23:10:56Z
dc.date.issued1971-12
dc.degree.departmentMarketingen_US
dc.description.abstractNot available
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/22091en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectConsumers' preferences -- United Statesen_US
dc.subjectDepartment stores -- United Statesen_US
dc.titlePerception and preference of retail department stores: a marketing application of nonmetric multidimensional scaling and hierarchical cluster analysis
dc.typeThesis

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