Perceptions and Expressions of Social Presence During Conversations on Twitter



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Computer-mediated environments such as social media create new social climates that impact communication interactions in un-mediated environments. This study examined social variables during conversations on Twitter through a qualitative document analysis that coded messages into affective, interactive or cohesive categories. Perceived social presence, participant satisfaction, and relationships between social presence and satisfaction among Twitter users during streaming conversations were examined through an online questionnaire that was created using and made available to respondents over a one-week period.

The researcher concluded that most social variables in the Twitter conversations of this study fall into the interactive social presence category. In addition, each category of responses functions in a different way to foster social presence. Two groups of survey respondents agreed with 10 out of 21 and 13 out of 21 statements about social presence and 10 out of 13 and 12 out of 13 statements about satisfaction. Findings indicated that positive and negative relationships exist between social presence and satisfaction.

Both conversations in this study appeared to be successful. Therefore, agricultural communicators should feel comfortable using CMC more frequently to circulate agricultural information among populations across the globe. It was recommended that further research be conducted to examine social presence among new topics, populations, and other forms of CMC.