A health club center, San Antonio, Texas



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Texas Tech University


Color and its psychological effects in architecture, can have an impact on the behavioral/emotional aspects of human beings in a color environment. Different colors have different meanings. Bright reds, oranges, and yellows tend to stimulate us, tend to spur muscular reactions and draw human interest outward, while blues and greens make us feel more peaceful, relaxing, and more conductive to mental concentration. Colors can therefore be used psychologically, to implement various emotions pertaining to people in a working and sedentary environment. Not only do colors affect us emotionally, but evoke a response to human behavioral reactions. Color affects muscular tension, cortical activation, heart rate, and other functions of the body.