Big idea patterns of the advertising creative process

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dc.contributor.advisorCunningham, Isabella C. M.en
dc.contributor.committeeMemberSung, Yongjunen
dc.creatorLindsay, Cabe Erinen
dc.date.accessioned2011-07-11T20:06:36Zen
dc.date.accessioned2017-05-11T22:22:38Z
dc.date.available2011-07-11T20:06:36Zen
dc.date.available2017-05-11T22:22:38Z
dc.date.issued2011-05en
dc.date.submittedMay 2011en
dc.date.updated2011-07-11T20:06:54Zen
dc.descriptiontexten
dc.description.abstractThe analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques and resources that creatives commonly use to arrive at big ideas. Some of these behaviors, techniques, and resources are well-known and time-tested, while others are proposed here for the first time, backed by research. This report aims to improve the productivity of creativity.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2011-05-2651en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-05-2651en
dc.language.isoengen
dc.subjectAdvertisingen
dc.subjectCreativeen
dc.subjectCreativityen
dc.subjectPatternsen
dc.subjectBehaviorsen
dc.subjectTechniquesen
dc.subjectResourcesen
dc.subjectBrainstormingen
dc.subjectMind mappingen
dc.subjectBig ideaen
dc.subjectCampaignen
dc.subjectCopywriteren
dc.subjectArt directoren
dc.subjectCreative directoren
dc.subjectFreelancingen
dc.subjectIntegrated marketing communicationsen
dc.subjectIMCen
dc.titleBig idea patterns of the advertising creative processen
dc.type.genrethesisen

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