An investigation of the two-dimensional conceptualization of brand loyalty

Simple item page
dc.creatorMuncy, James Alonzo
dc.date.accessioned2016-11-14T23:08:59Z
dc.date.available2011-02-18T19:00:07Z
dc.date.available2016-11-14T23:08:59Z
dc.date.issued1983-12
dc.degree.departmentBusiness Administrationen_US
dc.description.abstractNot available
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/8987en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectConsumers' preferencesen_US
dc.subjectConceptsen_US
dc.subjectBrand choiceen_US
dc.titleAn investigation of the two-dimensional conceptualization of brand loyalty
dc.typeThesis

Files

Collections

Texas Tech University