Interaction on Facebook and digital self presence

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dc.contributor.advisorEastin, Matthew S.en
dc.contributor.committeeMemberWilcox, Garyen
dc.creatorHe, Miao, M.A.en
dc.date.accessioned2015-10-13T17:31:25Zen
dc.date.accessioned2018-01-22T22:28:26Z
dc.date.available2015-10-13T17:31:25Zen
dc.date.available2018-01-22T22:28:26Z
dc.date.issued2015-05en
dc.date.submittedMay 2015en
dc.date.updated2015-10-13T17:31:25Zen
dc.descriptiontexten
dc.description.abstractSet within the context of Facebook, this study explores how the digital self is presented through wall posts, comments, photo posts, and shared content. Using Social Identity Theory, Impression Management and Digital Identity Theory, this study examines how digital identity impacts perceptions of on online advertising. Thus, this study examines how interactions on social media differ from interactions experienced in real-life through frequency and content.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifierdoi:10.15781/T29S3Xen
dc.identifier.urihttp://hdl.handle.net/2152/31706en
dc.language.isoenen
dc.subjectFacebook interactionen
dc.subjectSocial identity theoryen
dc.subjectImpression managementen
dc.subjectDigital identity theoryen
dc.subjectDigital selfen
dc.titleInteraction on Facebook and digital self presenceen
dc.typeThesisen

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