Invitations for identification : an organizational communication analysis of the Democratic and Republican parties' attempts to court Latino voters

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dc.contributor.advisorJarvis, Sharon E., 1969-en
dc.creatorConnaughton, Stacey Leaen
dc.date.accessioned2011-04-18T21:19:32Zen
dc.date.available2011-04-18T21:19:32Zen
dc.date.issued2002-05en
dc.descriptiontexten
dc.description.abstractAbstract: Latinos’ increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative content analysis of Latino-oriented television advertisements, and a survey of Latino citizens, this project examines these efforts. Findings reveal the nature of the Democrats and Republicans’ divergent approaches to meeting this new stakeholder group, how Latinos are constructed in campaign discourse, and Latinos’ modest levels of identification with these organizations. With implications for communication scholars, the parties, Latinos, and organizations in general, the project suggests that identification constitutes a relational enterprise.
dc.description.departmentCommunication Studiesen
dc.format.mediumelectronicen
dc.identifier.urihttp://hdl.handle.net/2152/10943en
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.rights.holderRestricteden
dc.subjectHispanic Americans--Politics and governmenten
dc.subjectPolitical parties--United Statesen
dc.titleInvitations for identification : an organizational communication analysis of the Democratic and Republican parties' attempts to court Latino votersen

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