A comparison of the logical and emotional impacts of the citizens of Houston and Dallas in regards to their NFL teams



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Texas Tech University


This study applies Aristotle’s theories of logos and pathos to the connections citizens have with the sports team in their city. Focus groups and in-depth interviews were used to determine the differences between the logical and emotional impact the Dallas Cowboys and the Houston Texans have on their fans and the cities they are a part of. This study effectively demonstrated the strong emotional connections between study participants and the sports teams in their cities, as well as confirmed the idea of pathos as possibly having a stronger connection on sports fan than the idea of logos. Overall, this study concludes that Cowboys' fans are more loyal than Texans' fans due to long-standing tradition and community support; however, strong team loyalty is not necessarily linked to financial support of a team.