Exploring the impact of advertising on brand equity and shareholder value

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dc.contributor.advisorDrumwright, Minette E.en
dc.creatorJeong, Jaeseoken
dc.date.accessioned2008-08-28T21:51:40Zen
dc.date.accessioned2017-05-11T22:16:17Z
dc.date.available2008-08-28T21:51:40Zen
dc.date.available2017-05-11T22:16:17Z
dc.date.issued2004en
dc.descriptiontexten
dc.description.departmentAdvertisingen
dc.format.mediumelectronicen
dc.identifierb59030288en
dc.identifier.oclc57587614en
dc.identifier.proqst3143274en
dc.identifier.urihttp://hdl.handle.net/2152/1220en
dc.language.isoengen
dc.rightsCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.en
dc.subject.lcshAdvertisingen
dc.subject.lcshAdvertising--Brand name productsen
dc.subject.lcshBrand name products--Valuationen
dc.subject.lcshCorporations--Valuationen
dc.titleExploring the impact of advertising on brand equity and shareholder valueen
dc.type.genreThesisen

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