A descriptive study of information content in internet viewbar advertising
dc.creator | Liao, Wei-Kai | |
dc.date.accessioned | 2016-11-14T23:19:03Z | |
dc.date.available | 2011-02-18T21:08:28Z | |
dc.date.available | 2016-11-14T23:19:03Z | |
dc.date.issued | 2002-05 | |
dc.description.abstract | Not available | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | http://hdl.handle.net/2346/15539 | en_US |
dc.language.iso | eng | |
dc.publisher | Texas Tech University | en_US |
dc.rights.availability | Unrestricted. | |
dc.subject | Content analysis (Communication) | en_US |
dc.subject | Internet advertising | en_US |
dc.title | A descriptive study of information content in internet viewbar advertising | |
dc.type | Thesis |