Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods

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dc.creatorKirk, George Alan
dc.date.accessioned2016-11-14T23:15:03Z
dc.date.available2011-02-18T20:06:28Z
dc.date.available2016-11-14T23:15:03Z
dc.date.issued1996-12
dc.degree.departmentBusiness Administrationen_US
dc.description.abstractThree primary goals guide this research: (1) to increase our understanding of the range of product substimtions that occurs during price promotions, (2) to bridge the gap between the smdy of substimtion effects and substimtion effects occurring during price promotions, (3) to offer more guidance to retailers in planning price promotions.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/12923en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectIndustrialistsen_US
dc.subjectAdvertisingen_US
dc.subjectSales promotionen_US
dc.subjectMarketingen_US
dc.subjectRetail tradeen_US
dc.titlePrice promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods
dc.typeDissertation

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