Variations in retail sales between cities for furniture, home furnishings and equipment

Simple item page
dc.creatorVitaska, Charles R.
dc.date.accessioned2016-11-14T23:09:52Z
dc.date.available2011-02-18T19:01:27Z
dc.date.available2016-11-14T23:09:52Z
dc.date.issued1971-08
dc.degree.departmentBusiness Administrationen_US
dc.description.abstractMarket forecasting is a difficult task. Unfortunately, this difficulty cannot be entirely removed by hard work and intelligence. Whether the market analyst is considering a market forecast for a product category or an individual product, he must deal with phenomena which have, or appear to have, a random nature about them. It is this very problem, however, that creates the necessity for scientific techniques. Market analysts cannot afford to substitute hunches and intuition for scientific analysis. One study showed that if sales are ten percent short of projections, profit could lag up to forty percent behind expectations. It is hoped that this investigation will assist market analysts in conducting further research in the area of market or company forecasting.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/9094en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectFurniture industry and trade -- United Statesen_US
dc.subjectRetail trade -- United Statesen_US
dc.titleVariations in retail sales between cities for furniture, home furnishings and equipment
dc.typeThesis

Files

Collections

Texas Tech University