Changes in use and perception of privacy : exploring differences between heavy and light users of Facebook

Information privacy is a paradoxical issue. Especially after Facebook, information privacy has become more important than before. College student Facebook users share a great deal of information on Facebook, and Facebook collects users’personal information. Users’ personal information on Facebook is linked to their identity; therefore negative consequences (privacy problems) have become possible on Facebook. This study focused on college students’ privacy concerns and awareness of privacy issues and settings. Moreover, heavy and light users’ privacy concerns were compared in this study. According to the survey results, privacy is still important to Facebook users and different privacy concerns exist among heavy and light users. Results also show that privacy on Facebook is not a simple thing. It is related to identity construction, users’ experience, and awareness of privacy implications.