Browsing by Subject "newspaper"
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Item Alternative medicine and media: a comparison of online newsgroup discussion and newspaper coverage(Texas A&M University, 2004-09-30) Zhang, RuiThis study examined a specific and controversial issue in health communication: the complementary and alternative medicine (CAM). Recent studies have shown that both online newsgroups and traditional newspapers have involved in communicating CAM information, but research has not answered whether there are differences between the new and old media. From the perspective of uses and gratifications, this study first investigated that how people are using newsgroups to solve CAM-related problems. Then contents of newsgroup messages and newspaper stories were analyzed to do the comparison in topics, source types, efficacy claims, and CAM categories. The results showed that both similarities and differences existed between the two media.Item Biosocial reciprocity in environmental communication: a study of giant panda conservation communication in China(Texas A&M University, 2007-04-25) Yang, LiuqingThis study proposes biosocial reciprocity framework in environmental communication, which suggests the interdependent relationships between mass media, people's attitudes, and the physical environment. Biosocial reciprocity is applied to analyze the mass media's possible roles in giant panda conservation in China. The mass media's image construction of giant pandas is assessed through a content analysis of People's Daily (1995 to 2004); the conservation awareness, activities, and environment changes are assessed by a review of the country's giant panda conservation history and policies. The result suggests active interrelations among the media, Chinese attitudes toward wildlife, and the loss of wild panda population and habitat. The study urges that to positively influence the natural world, much needs to be done to improve the Chinese media's effectiveness in fostering grassroots environmental value and awareness. Biosocial reciprocity provides a practical conceptual framework for this study to sort out media-related linkages between the social and physical world of giant panda conservation.