Browsing by Subject "credibility"
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Item A comparison of the perceived credibility and usefulness of beef cattle magazine articles with and without photographs(2009-05-15) Sandlin, James DaleThis thesis explored the credibility and usefulness of beef cattle magazine articles with and without photographs perceived by students at a Southern land-grant institution. The thesis also explored the use of alternate forms of repeated measure to determine if a relationship existed in instrumentation when a photograph was presented first or presented second. The study found that credibility was perceived to be greater when photographs were present in an article. The study found that usefulness was perceived to be greater when photographs were not present in an article. The study found a relationship between credibility and usefulness when presented with and without photographs. The study found that perceived credibility was greater when an article presented with a photograph was presented first. The study also found that perceived usefulness was greater when an article without photograph was presented first. The findings of this study indicated that magazines should take these factors into account when a desired outcome is to increase editorial credibility and increase the effectiveness of the message.Item Millennial assessment of credibility among news sources(2012-05-12) Phinney, Jayna; Phinney, Jayna; Wahl, Shawn; Smith, June; Dewar, David; Boone, Jeff; Angelo State University. Department of Communication, Mass Media and Theatre.With so many types of news sources available on the Web, this study sought to examine where those in the millennial generation are turning for credible news and how they are assessing the credibility of that news. A total of 207 participants were asked to use the Web as they would naturally to find news information about a given topic. They were asked to print out a source that they deemed credible, and then complete a questionnaire about their news source and their news consuming habits. The majority of participants turned to the websites of traditional news media sources for information. When evaluating the credibility of their source, participants valued from most to least: type of source, organization of the information, type of information, depth of information, reputation, and presentation. No correlations were found between credibility scores and the frequency of news consumption.Item Twitter: Students' Perceptions of Tweet Credibility(2013-04-19) Black, Caroline KempAnyone can upload news instantaneously to Twitter in 140-characters or less, therefore it is important to assess the credibility of tweets, particularly during a foodborne illness outbreak. According to a Microsoft study there are numerous Twitter features that impact the credibility of tweets. This study examines students? use of Twitter, and their perceptions of how features and sources impact the credibility of tweets related to a foodborne illness. An online survey was completed by Texas A&M University students classified as U3 juniors (N = 200) in social science-based majors in the College of Agriculture and Life Sciences. The study revealed students to be moderate users of Twitter. Eight features were identified to impact credibility: verified author topic expertise, account has verification seal, tweet contains grammar/punctuation mistakes, author is someone you?ve heard of, author is often mentioned/retweeted, author often tweets on topic, and author has many followers. Three Twitter identities a professor, student, and student organization, were created to measure tweet credibility. Tweets from the professor were perceived more credible than tweets attributed to student or student organization. The results indicated statistical differences between features attributed to each source. These findings can help sources determine what features can make tweets the most credible. This study has important implications for organizations that engage consumers on Twitter when breaking news such as a foodborne illness outbreak occurs.