Browsing by Subject "Wine industry"
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Item The economic impacts of the Texas wine and wine grape industry on the state's economy(Texas Tech University, 1997-08) Michaud, Marc G.Wine grape growing and wine making have been agricultural activities In Texas for over three centuhes. The modern Texas wine and wine grape Industry has grown from one winery producing 5,000 gallons in 1970 to nearly thirty wineries producing over 1,000,000 gallons today. The objective of this study was to estimate the economic impacts of the Texas wine and wine grape industry on the Texas economy. The Impact Analysis for Planning (IMPLAN) model and 1996 information drawn from winery surveys, crush records, and vineyard records were used to estimate the industry's impacts on the state's economy. Findings indicate that the Texas wine and wine grape industry had a core economic impact on the Texas economy in 1996 of $85.8 million, supported 1,1 57 Texas jobs, conthbuted $29.6 million in income to Texas paychecks, and created $46.6 million in value added originating in Texas aghculture. As these findings underestimate the industry's economic impacts, particularly with respect to tounsm, the assertions of past research that the Texas wine and wine grape industry has an annual economic impact in the Texas economy of roughly $100 million, supports, 2,000 Texas jobs, and contributes $20 million to Texas paychecks are reasonable. Implications suggest that a united effort of industry and state supported research, economic development, and investment may more than double the Texas wine and wine grape industry's impacts on the Texas economy to $1 97.3 million in overall economic activity, 2,660 jobs, $68 million in Income, and $107.1 million in value added originating in Texas agriculture by 2007.Item The phenomena of design influence on consumer involvement and image formation in a winery tourism setting(Texas Tech University, 2000-08) Elgin, Linda A.C.E.People are spending an ever-greater time living in environments built by design professionals. Unlike design applications that have become standardized, composite interiors in "industrial tourism" such as a winery, must combine standards to create a new hybrid design. Seven designers were asked to select winery photographs based on their overall aesthetic design attributes to be used as generating markers for a winery tourism sight in the study. As wineries struggle to survive in a competitive market environment, vertical integration of products and services becomes vital to their continued success. Alternative profit centers such as tourism is popular within the industry, however little research has been conducted to date that has explored consumer preferences for aesthetic design aspects of a winery utilized as a marketing tool. Participants in the study were drawn from a global pool of potential respondents on the Internet. This population constitutes a stratified random sample of wine consumers who located and responded to the survey during the three-week posting period. The completed self-report questionnaire [n = 1 22] was submitted electronically and downloaded into an Access database for MANOVA, ANOVA, and correlation statistical analysis. Results indicated that winery aesthetic preferences of the sample were for lawn approaches, courtyard or walkway grounds, and cellar interiors. There were no significant differences in variance between demographics and psychographics. Analysis for involvement and image showed a positive correlation for both groups.