Browsing by Subject "Uses and gratifications."
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Item The battle of print and E.(2014-06-11) Hamilton-Short, Isla G.B.; Stone, Sara J.; Journalism, Public Relations and New Media.; Baylor University. Dept. of Journalism, Public Relations and New Media.Using a survey approach, this study explored consumers' uses and gratifications for e-books and hardcopy books, specifically, ownership, personal use and venues for purchasing them. The survey of 124 respondents revealed hard copies of the printed word were the most commonly used medium, while e-readers were the second to least used. Results suggest that readers will continue to use textbooks, in most cases, in printed form.Item Status, likes and pokes : self-disclosure and motivations for using Facebook.(2013-09-16) Ables, Jenna L.; Shafer, Daniel Mark, 1978-; Communication.; Baylor University. Dept. of Communication.Facebook provides a unique online environment where the social networking site user engages in facets of self-disclosure, meanwhile having control over information in a reciprocal, interactive communication environment. This study examined the relationship between factors of the uses and gratifications perspective and the Revised Self-Disclosure scale for Facebook users (n = 624). Significant relationships were found between intended disclosure, honesty/accuracy, depth, and Facebook disclosures. Age, time spent, and gender were also significant predictors. Reported social connection received from Facebook usage was a significant pattern throughout the results, providing further support of the user’s social gratifications received from social media use and emphasis of the social factor as a motivation for using Facebook.