Browsing by Subject "Technology commercialization"
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Item The entrepreneur's technology commercialization framework(2011-08) Haldeman, Andrew Paul; Ambler, Tony; Nichols, Steven Parks, 1950-The goal of this thesis is to develop a framework for technology commercialization specifically geared towards the capabilities of an entrepreneur. The entrepreneur in this case is typified by limited capital assets and minimal visibility to mainstream consumers. This affects many aspects of business including manufacturing, marketing, advertising and customer recognition. This thesis defines the entrepreneur’s technology commercialization framework in discrete steps based on existing and widely accepted technology commercialization models. The developed framework is specialized for the entrepreneur by proposing methods that leverage existing infrastructures to maximize the effectiveness of the entrepreneur. Two existing technology commercialization models were used as a foundation for the proposed framework. By combining the product-centric model developed by Vijay Jolly with the market-centric model developed by Everett Rogers and further refined by Geoffrey Moore, a foundation for the entrepreneur’s technology commercialization framework exists. The entrepreneur’s technology commercialization framework consists of four phases and four links that can be associated with the combined commercialization model described earlier. Further research examining processes and rules that so-called successful entrepreneurs follow was also required. Key activities successful entrepreneurs perform were identified. These activities were integrated into the entrepreneur’s technology commercialization framework. Following development of the entrepreneur’s technology commercialization framework, the application of the framework is described. The application focuses on the introduction of new products in the golf equipment industry, specifically golf club iron sets. The application of the framework is prefaced by two case studies specific to the golf equipment industry that reinforce the utility of the proposed entrepreneur’s technology commercialization framework. The application describes in detail the plan for developing and introducing an innovative golf club iron set.Item Mind Map and demonstration of the Quicklook methodology for technology commercialization(2012-08) Harbert, Andrew Paul; Nichols, Steven Parks, 1950-Quicklooks provide an initial examination of commercialization potential of a technology. This thesis examines the Quicklook methodology in support of technology commercialization. The paper uses a Mind Map to create a visual representation of the methodology in a single image. Each component of the Mind Map is constructed individually and described in detail. The Mind Map allows the relationship between the many components of the Quicklook to be understood more rapidly. An example of a Quicklook report follows. The results of a Quicklook analysis support improved decisions regarding continued commercialization efforts while outlining the steps needed to get the product or service to market. The technology, its intellectual property, the market, and the competition are included in the analysis. Commercialization specific aspects, such as economic sustainability and business models, are then considered along with the value proposition. The final step in the Quicklook methodology is to recommend whether or not commercialization efforts should continue.