Browsing by Subject "Sport"
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Item An exploration of the lesbian label among health and kinesiology department academicians(2009-05-15) Sartore, Melanie L.The majority of research investigations into the meaning and implications of the lesbian label within the sport context have primarily focused on coaches, athletes, and physical education teachers. Generally overlooked, however, has been the area of college and university health and kinesiology academia (i.e., sport-related curricula). The purpose of this study was to extend this line of inquiry to this setting within the context of sport. By doing so, investigating the lesbian label, as well as seeking to identify its presence, impact, and potential consequences as they relate to health and kinesiology department members, may contribute to the understanding of why a lesbian stigma persists within the multifaceted context of sport. Further, an additional purpose of this inquiry was to identify whether the use of identity management strategies, and their potential negative consequences, were used in relation to the lesbian label. The lesbian label was investigated through the voices of health and kinesiology department academicians. Through their words it was communicated that not only was the lesbian label and an associated stigma present within their respective departments, but the meaning of lesbianism within sport-related curricula was somewhat reminiscent of the meaning in other sport contexts. Thus, to some extent, the lesbian stigma can be extrapolated from sport to sport-related curricula. While complex, the meaning of lesbianism was intertwined with gender norms, religious beliefs, politics, personal beliefs, interpersonal relationships, societal assumptions, perceptions of powerlessness, and a necessity for self-protection. This was predominantly the case related to a female faculty members? possession of certain physical characteristics, her physical presentation and attire, relationship status, and proximity to departmental physical activity courses that are regarded as more masculine (e.g., weight training, racquetball, basketball, etc.), in particular. Finally, whether merely acknowledged as being present or advocating for change with regard to perceptions of inequality and injustice, cognitive and emotional resources were allocated to this issue in a variety of ways. Implications of this exploration and its findings are presented and further inquiry encouraged.Item Between practice and the classroom : the making of masculinity and race in the mis-education of Black male student-athletes on a college campus(2012-05) Yearwood, Gabby M. H.; Gordon, Edmund Tayloe; Franklin, Maria; Richardson, Matt; Smith, Christen; Vargas, JoãoThis project argues that American college sports involving Black male athletes (primarily football and men’s basketball) at Gulf Coast State University (GCSU) actively construct and impact local knowledge about Black masculinity in relation to white, male, hetero-normative systems of authority. These sports, in turn, then impact policy, administrative decisions, and teaching approaches as they relate to young Black men on a college campus. In other words, Black male college athletes on a white college campus offer the opportunity for a reinforcement of systems of authority through the pattern of de-stabilizing their subjectivity (as nothing more than physical entities) in order to provide a revenue-generating resource for the university. I posit that the positioning of Black males in this space as athletes and as students is strategic and intentional, when one takes into account the ongoing dynamic of the hegemonic positioning of white, male, hetero-normative value systems as the unmarked standard of social norms. That these contested meanings become significant within the realm of sport situates sport itself as another, often underutilized, space for social inquiry. I further argue that this categorization is heightened in the context of a predominantly white institution. Through ethnographic fieldwork, I explored the sport (mainly football and men’s basketball) and academic community at GCSU with the goal of understanding how high-profile and high-revenue sports and their participants become central to the understanding and expression of normalized ideas about race, gender, and sexuality. I reason that the predominantly white demography of GCSU, added to the uneven ratio of Black to white males on the football and basketball teams, creates perceptions about race and masculinity that factor into people’s everyday understanding of the term “student-athlete”. The term “student-athlete” becomes racialized and gendered in ways that continually make reference to Black male athletes differently than other students and student-athletes at the university. I believe these effects on the term then impacts the structural mechanisms that affect the daily lives of these Black male athletes both on and off the field, both inside and outside the classroom.Item Blind items : anonymity, notoriety, and the making of eighteenth-century celebrity(2012-08) Bourque, Kevin Jordan; Moore, Lisa L. (Lisa Lynne); Barchas, Janine; Bertelsen, Lance; Brewer, David; Hedrick, ElizabethBlind Items examines the multimedia production of celebrity through the eighteenth century, especially the way in which the same texts, images, anecdotes and poses were recycled and updated to evoke a series of public notables. In the multimedia explosion accompanying the Enlightenment, cultural productions typically read as static and self-contained – from mezzotint prints, shilling pamphlets and novels to popular songs, fashions, jokes and gestures – were instead constantly repurposed to suit successions of public figures, each passing luminary determined by the present cultural moment. Surveying three arenas in which eighteenth-century celebrity was manufactured – fashion, sex, and sport – my archive demonstrates that even canonical authors and artists of the period built their careers on the passing celebrity of others, and indeed maintained the relevance of their productions by perpetually remaking and updating their celebrity referents. Blind Items contests critical assumptions regarding the singularity of celebrity, instead focusing on interchangeability, commutability and disposability. In so doing, the project troubles ongoing assumptions regarding the rise of the individual, as it explains why modern-day celebrity still retains aspects of the Enlightenment mold that first gave it shape.Item Caleb Strawn Sport Marketing and Management Interdisciplinary Studies Portfolio(2013-04) Strawn, Caleb; Massengale, Dana; Karam, Elizabeth P.; Fox, GavinThis master’s portfolio is comprised of three separate papers that were written at the request of the three professors on my interdisciplinary studies portfolio committee. The first paper is an expansion of a research paper written in a Sport Management class for Dr. Dana Massengale. This paper explores the possibility of the compensation of Division I student-athletes and explains the complex situation that the NCAA faces in the O’Bannon legal case. The second paper was written in a Business Management class for Dr. Liz Karam. This paper is introspective in nature and places myself in the position of a business called ‘Strawn Inc.’. This paper explores my personality traits, strengths and weakness in order to fully describe the nature of products that ‘Strawn Inc.’ produces. As the Business Marketing representative on my portfolio review committee, Dr. Fox requested that I write a paper that expressed my intentions upon enrolling in my graduate program, key themes I learned through all three of my areas of study, and what I have learned that will be valuable beyond graduation and into my career. Some major points of discovery in this paper include the importance of both the management of people and relationships as well as the management of planning and processes in sports, business and life.Item Dimensions of Brand Personality: A New Measure of Brand Personality in Sport(2013-07-25) Kang, ChanhoGiven highly competitive markets where numerous quality equivalent brands exist in the sport industry, a well-established brand personality of sport brands can help sport brand managers or practitioners differentiate their brands from competitors beyond utilitarian or functional characteristics. In addition, brand personality enables marketers to effectively communicate with their consumers about the brands as well as build a strong relationship. Given the importance of brand personality as a marketing tool, sport brand managers and marketers could benefit from a sport brand personality scale in order to measure their brands? personality. Therefore, the purpose of this study was therefore to develop a valid and reliable instrument for measuring brand personality in sport based on the rigorous definition of sport brand personality that excludes non-human personality traits, focusing on understanding the symbolic meanings of sport brands within a specific category (professional sport leagues in the U.S.). I identified five factors (i.e., Agreeableness, Emotionality/Extraversion, Openness, Conscientiousness, and Honesty) and developed a valid and reliable five-dimensional instrument in order to measure sport brand personality. The confirmatory factor analysis confirmed that the five-factor model has a satisfactory fit. This study contributes to the literature by (a) recognizing that defining the brand personality construct thoroughly can be a fundamental step in the process of developing a sport brand personality instrument; (b) developing a reliable and valid instrument that has five dimensional factors based on the rigorous brand personality definition; and (c) providing crucial information for brand managers or marketers to initiate effective positioning and advertising strategies.Item Dogging it at work : developing and performing organizational routines as a minor league baseball mascot(2015-05) Birdsell, Jeffrey LaVerne; Browning, Larry D.; Berkelaar, Brenda L; Streeck, Jürgen; Brummett, Barry; Green, B. ChristineReferring to an employee as “the face” of an organization suggests that an individual worker’s actions may transmit information about the kind of organization they represent. Mascots in a baseball stadium make that metaphor material by wearing an organizationally prescribed mask and performing in the name of the organization (Keller & Richey, 2006; MacNeill, 2009). This study investigated how one baseball mascot, Spike of the Round Rock Express, embodied his team’s identity through the activation of organizational routines by analyzing video recordings, autoethnographic field notes, and stories (Heath & Luff, 2013). Recognizing the highly symbolic work of a mascot work has implications for the performer, audience members, and organizations who rely on mascots to enhance the stadium experience. Additionally, this research provides suggestions for future mascot performers on how they might come to “know your role and play it to the hilt” (Devantier & Turkington, 2006). Organizational routines combine three recursive dimensions: the ostensive, understandings an employee brings to his or her work, the performative, actions an employee takes while doing his or her work, and the artifactual, material objects an employee uses or creates in order to facilitate work tasks (Feldman & Pentland, 2003). This research begins with an exploration of how I developed occupational and organizational role expectations. In order to know my role, I had to learn Spike’s identity: what he must do, may do, and can do (Strauss, 1959; Enfield, 2011). I specifically recognize the ways I came to understand my role as someone who embodies the mission of the organization through the preparation of artifacts for performance and protection of the audience for whom I am performing. The performative dimension is explored by identifying instances when my performance challenged established understandings of Spike’s identity, specifically in instances where I was unprepared for a scenario or chose to protect one group’s interest over another’s. In these unanticipated moments, I often found myself turning other participants in the stadium event, like fans and coworkers, into co-performers and relied on their improvisational offerings to inform my ongoing performance (Eisenberg, 1990; Meyer, Frost, & Weick, 1998).Item Don't let this be your greatest adventure : extraordinary experiences and personal transformation(2014-05) Rundio, Amy Susan; Heere, Bob; Dixon, Marlene A., 1970-Sport providers should be concerned with the participant experience, and in particular extraordinary experiences, as they have the potential to shift participant behaviors and attitudes to those desired by sport organizations. Extraordinary experiences are characterized by interpersonal interactions, separation from the usual, and feelings of self-transformation or personal growth (Arnould & Price, 1993). Due to the power, intensity, and transformative effects of these experiences, they can generate lasting shifts in beliefs and attitudes (Schouten, McAlexander & Koenig, 2007). This research project examined the relationship between the extraordinary experience and the personal transformation by examining the characteristics of the experience and impacts on participants. Texas 4000 is a community of cancer fighters who “train, fundraise, educate, and bring hope to those with cancer” for one year before their experience culminates with a 4,000 mile bike ride. University students apply to participate, and once accepted they begin planning, fundraising, volunteering and training for their ride to Alaska. Along the ride, they interact with members of the communities they pass through to spread “hope, knowledge, and charity.” Over 400 individuals have completed the ride within the last ten years. For this study, alumni participated in in-depth interviews about their experience and how it impacted their life. Participant impacts included feelings of empowerment, new perspectives and appreciations, a sense of meaning and purpose, and strong relationships that resulted in a sense of community with other riders, the organization, and the larger cancer community. Importantly, participants’ history and backgrounds influenced how participants interacted with the community and the impacts that they felt. Additionally, the extraordinary experience of the ride created enduring change in participants; the preparation for the extraordinary experience was not as impactful and merely allowed participants to develop the necessary skills to participate in the summer ride.Item Examining women's experiences of sport participation and (dis)empowerment(2015-05) Lim, So Youn; Dixon, Marlene A., 1970-; Todd, Janice; Holahan, Carole; Jin, Su-hyun; Green, ChrisSport has demonstrated the capacity to generate positive personal change for girls and women (e.g., Blinde, Taub, & Han, 2001; Brandy, 2005). While it is suggested that women’s participation in sport can empower them and provide a safe place for them to be themselves, sport experiences can also reinforce the traditional gender roles and expectations and make women feel powerless (e.g., Brace-Govan, 2004; Wheaton & Tomlinson, 1998). The inconsistency of outcomes from women’s sport experiences suggests that sport does not automatically result in positive outcomes (Chalip, 2006; Green, 2008). Therefore, this study utilizes Zimmerman’s framework of Psychological Empowerment, empowerment at the individual level of analysis (Zimmerman, 1995), to explore the sport experiences of women and the empowerment processes and outcomes associated with those experiences. By utilizing the framework, this study aimed to examine how sport experiences affected female participants’ daily lives across different life domains and to identify which attributes of these sport experiences facilitated women’s empowerment or disempowerment. To understand how sport experiences relevant to empowerment, this study utilized an interpretive approach. Twenty three Korean female sport participants were interviewed in-depth using a semi-structured interview technique with probing. The interviewees were asked about their backgrounds of sport participation and then described their sport experiences that they think have strengthened and weakened their capabilities. As results, nearly all the components and elements of the framework were indicated in the interview data. Both empowering and disempowering outcomes and sport elements associated with the outcomes were identified. Some of the women’s empowerment was limited to the sport context, while others infiltrated other life domains such as at work, school, or home. The findings in this study suggest to re-think the conceptualization and boundary condition of Zimmerman’s empowerment framework by proposing two concepts of individual-level empowerment: self empowerment and action empowerment.Item Making alternative sport/PA programs work : understanding the essential elements vital to successful and sustainable after-school sport/PA programs(2014-12) Burden, Theadore France; Dixon, Marlene A., 1970-The purpose of this study is to examine the components that are essential to successful and sustainable after-school sport and physical activity programs. The study examines not only what components must be present, but what barriers as well must be overcome to ensure implementation, success, and sustainability. While some programs have been successful in attracting and providing alternative programs for those that do not currently participate in interscholastic sport, the elements that make such programs successful and sustainable have yet to be thoroughly identified in the field. This study will examine best practices of existing successful programs, in order to make recommendations for expanding these programs to other schools. This study employed a qualitative descriptive design aimed at garnering an in-depth understanding of the experiences and perceptions of participants and program administrators in public schools who currently offer such programs. The study utilized questionnaires, interviews (individual and group), and observations to examine the best practices toward implementing attractive and sustainable after-school physical activity programs. The study included a comprehensive description of the programs, participants, and procedures of seven (7) separate Texas high school after-school programs. The programs fall into three (3) distinctive program designs. In addition, the essential components that make these programs successful and sustainable were reviewed. These five components were Supportive Administrators and Decision Makers Quality Facilitators, Inclusive and Enjoyable Opportunities, Practical and Flexible Logistics, and Parental and Community Involvement. Each of these elements is discussed in-depth in relation to motivational and adolescent development theories. This study demonstrates the viability of promoting and implementing theoretically sound programs that address appropriate developmental capabilities and student motivations. Through focus on local interests, inclusive programs, engaged facilitators, community involvement, and creative facility usage, a broad range of public schools could embrace the value and benefit of physical activity and sport programs for academic enhancement and positive youth development.Item Minor League Fan Satisfaction with the Season Ticket Selling Process(2011-08-08) Reese, Jason D.The purpose of this study was to assess satisfaction with the season ticket selling process administered by a minor league baseball franchise. Minor league sport organizations rely heavily on season ticket sales and retention, therefore, knowing the perceptions of consumers gives organizations an opportunity to fulfill consumer needs. Respondents (N=615) to a consumer satisfaction survey included season (N=365) and non-season (N=250) ticket holders of a southern Triple-A baseball team. Results indicate ineffective television and radio advertisements, favorable experience with the purchasing process, fair and appropriate price, consumer ticket use related to perceived team connection, and repurchase intention was not based on club?s win-loss. Future investigations should distinguish if perceptions change longitudinally when managers attempt to address consumer needs.Item Playing fair : the rhetorical limits of liberalism in women's sport at the University of Texas, 1927-1992(2010-05) Bagley, Meredith M.; Cloud, Dana L.; Brummett, Barry; Hart, Roderick P.; Jarvis, Sharon E.; Carrington, BenThis dissertation situates the emergence of women’s intercollegiate sport at the University of Texas from 1927-1992 within the inherent tensions within liberal feminism regarding difference and equality. Specifically, it examines how the rhetoric of fair play functions as a resource for both resistance and social control. The rhetoric of fair play refers to a set of debates and discussions over the structure and meaning of competitive sport. The project proposes three tensions within fair play rhetoric: Discipline or Freedom, Rules as Control or Transformation, and the Universal or Political Athlete. Drawing upon the theoretical resources of liberal, radical and materialist feminism, as well as the cultural theory of Michel Foucault and Raymond Williams, the project argues that values of fairness and meritocracy within sport function dialectically to both empower demands for social change and to extend preexisting hierarchies. A number of questions guided this project: What social norms are at stake during sport competitions? How does fair play rhetoric uphold or challenge these norms? On what basis does fair play rhetoric challenge status quo social conditions? On what basis does it uphold them? And finally, how do the assumptions behind various usages of fair play rhetoric enable and limit their effects on society? Three case studies demonstrate how consecutive women’s sport administrators at Texas used claims to fair play to negotiate the dialectic tension of transcendent claims to sport identity and particular attachments to gender within women’s involvement in sport. Rhetorical tactics shifted from an invocation of sport’s public welfare benefits to political activism on behalf of women’s right to compete at sport. The project sets these varied tactics of sport advocacy within broader contexts of first wave feminism, interwar period Progressivism, social transformations of World War II, Civil Rights activism, and second wave feminism of the 1970s, culminating in the passage of Title IX. The dissertation concludes that the rhetoric of fair play exists within sport, and beyond, as a powerful form of discourse that can be wielded for social control or challenge. What is considered “playing fair” may change with time and perspective but the stakes remain high and thus merit scholarly attention.Item Rock climbing culture in Austin, TX(2015-05) McZeal, Corey James; Shapira, Harel, 1979-; Ekland-Olson, SheldonThe sport of rock climbing has seen a boom over the last two decades. Interestingly, this boom has not been due to the extreme commercialization of the sport, but by the increasing availability of indoor climbing venues that allow individuals to foster the skills that allow them to eventually climb outdoors. While the demographics of climbers can vary by region, in Austin, Texas climbers tend to be middle class, male, and white. Throughout my research on the climbing culture in Austin I seek to discover what features of the sport lend themselves to appealing to such a particular demographic, and through ethnographic methods, in-depth interviews, and participant observation, I gain insight on their motivations. Additionally, climbing offers a peculiar mixture of pain, injury, and potential for serious injury, yet climbers see is as a "stress reliever." Throughout this thesis, I seek to discover how climbers manage this apparent contradiction, and what their participation in the sport can tell us about other aspects of their social existence.Item Short-term and long-term effects of coach leadership behaviors(2010-05) Anderson, Leal Jaurice; Green, B Christine; Dixon, MarleneSport is a medium through which the leader can greatly influence the consequences. The purpose of this research was to examine the ways in which perceived coach leadership behaviors impact perceptions of coaching performance, individual athlete performance, team performance, and lifelong outcomes. In this study, two hundred seventy nine former student-athletes were asked to recall and report on the experiences they had as an athlete during high school along with specific lifelong outcomes (e.g., confidence, control etc.). Student judgment of their coaches’ types of behavior, (e.g., Democratic vs. Autocratic) was compared with perceptions of their coach’s performance, their individual performance, their team’s performance and various lifelong outcomes. Results revealed that Training and Instruction, Social Support, and Positive Feedback were related to Coach Performance. Training and Instruction and Democratic Behaviors were related to Individual Athlete Performance. Training and Instruction and Positive Feedback were related to Team Performance. Social Support structures were related to Athlete Challenge. Training and Instruction was related to Athlete Confidence in Abilities and overall Lifelong Outcomes. Autocratic Behaviors were related to Athlete Control of Emotions. Training and Instruction was found to be related to every short-term performance component. Coaches seeking to impact performance of their teams can do so by utilizing these leadership behaviors. Many of these behaviors also have a long-term positive effect on the individual. Sport managers seeking to satisfy the goals of the organization may employ these leadership behaviors to select, train, and evaluate staff members to increase the overall effectiveness of the organization.Item The integration of sponsorship into corporate marketing plans: an examination of one collegiate athletic program's sponsors(Texas Tech University, 2009-05) Alvarado, Glenda Joy; Chambers, Todd; Callison, Coy; Miller, John; Parkinson, MichaelSport sponsorships are an integration of advertising and public relations that make up an exchange relationship between a business or corporation and sporting entity. A variety of research studies have investigated various aspects of the reasons surrounding sponsorship investment, consumer views of sponsorship and sponsor involvement with national and international event. Little investigation has taken part on a lesser level, looking at the abundance of small to mid-size sponsors who, together, may have a greater impact on sport sponsorship than their larger counterparts. This study investigates the motivations, methods of evaluation, instances of leveraging and activation and overall satisfaction of sponsors that support a collegiate athletic program at a university in the southwestern United States. One unique aspect of this research is the effort to combine information from in-depth interviews with the quantitative analysis of a questionnaire. Additionally, the breadth of the types of businesses that comprise the population of this study allow for an unusual look into the sponsorship decisions made at a variety of levels. Findings suggest that similarities exist between companies of all sizes when it comes to sport sponsorship. Motivations are the same for locally operated companies as they are for national and international companies. Most businesses expect to receive similar benefits for their investments and few expect to make changes in the future. As marketing and advertising communication continues to become more complicated and expensive, sponsorship remains a way to connect with consumers in a positive manner in situations that induce support for a participating brand or company.Item Toward sustainable public health programs : a case study of local physical activity approaches(2012-08) Berg, Brennan Kyle; Chalip, Laurence Hilmond, 1951-; Green, B. Christine; Dixon, Marlene A.; Hunt, Thomas M.; Cance, JessicaAs a tool for public health, sport and physical activity programs are challenged with sustainability after the initial resources and impetus that created them have subsided. Financial stability is important, but social and political support and consistent effort toward an agreed vision will also factor into whether a program will be sustainable. Program sustainability can be better understood when it is integrated with the phases of the program process, including formulation, implementation, and evaluation. Starting in 2008, the Texas Governor’s Advisory Council on Physical Fitness (GACPF) offered grants to local mayor’s fitness councils to tailor their own physical activity programs as a tool to combat obesity. In this work, I examine three community programs in Texas to illustrate what elements of sustainability were realized, and what achievements and challenges were experienced in the program process. This case study also serves as an opportunity to understand how sport and other physical activities are perceived in public health settings. Using a critical framework to draw out the assumptions and taken-for-granted knowledge of these public health programs, I employ a mixture of qualitative methods to determine what issues stood out in each community and what were common across all cases. I made site visits to each community and interviewed 42 people for this study, including members of the GACPF, members of the local mayor’s fitness councils, and residents in each community. The results reveal a significant drop-off in stakeholder involvement beyond program formulation. This drop-off largely explains why these programs were constrained in what could be implemented, went unevaluated, and had limited prospects for sustainability. The data also indicate that new approaches are needed for promoting greater levels of participation in sport and physical activity. Instead of emphasizing benefits of physical health or appearance, program leaders in public health should focus on the hedonic feeling and sense of community that can lead to more holistic health. The results reveal that it is unrealistic to contend that the challenges of sustaining a public health program can be completely eliminated. Nonetheless, an appreciation for those difficulties increases the possibility that they can be mitigated, and the public health program can be carried out as intended and sustained.