Browsing by Subject "Social media."
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Item Internal social media's impact on socialization and commitment.(2013-05-15) Gonzalez, Ester S.; Leidner, D. E. (Dorothy E.); Information Systems.; Parks, Brian, USAA.; Baylor University. Dept. of Information Systems.Social media technologies present an opportunity for organizations to create value by acclimating new employees and increasing organizational commitment. Past research has indicated that many organizations have leveraged social media in innovative ways. The purpose of this study is to investigate an internal social media tool that was designed and implemented as part of a new hire program with the objective of socializing new hires in hopes of increasing employee commitment. A survey was administered to approximately 458 IT employees of a large, financial institution and 198 employees responded. This dissertation suggests that work related social media use is associated with role clarity and normative commitment. It also suggests that social related social media use is associated with knowledge of organizational culture, social acceptance, and affective commitment. In this dissertation, two types of social media use, four indicators of socialization and three indicators of commitment were analyzed. This dissertation concludes with a discussion of the findings and recommendations for future research on social media.Item Status, likes and pokes : self-disclosure and motivations for using Facebook.(2013-09-16) Ables, Jenna L.; Shafer, Daniel Mark, 1978-; Communication.; Baylor University. Dept. of Communication.Facebook provides a unique online environment where the social networking site user engages in facets of self-disclosure, meanwhile having control over information in a reciprocal, interactive communication environment. This study examined the relationship between factors of the uses and gratifications perspective and the Revised Self-Disclosure scale for Facebook users (n = 624). Significant relationships were found between intended disclosure, honesty/accuracy, depth, and Facebook disclosures. Age, time spent, and gender were also significant predictors. Reported social connection received from Facebook usage was a significant pattern throughout the results, providing further support of the user’s social gratifications received from social media use and emphasis of the social factor as a motivation for using Facebook.