Browsing by Subject "Small business"
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Item MetApp : an efficient and cost saving method for small businesses to create iOS applications(2013-05) McCann, Simon Vincent; Wilcox, Gary B.Interactions between small businesses and their customers often involve some form of electronic transaction. With the growing proliferation of portable computing, many of these transactions are taking place on a “smart device,” such as an iPhone or iPad. Many businesses will want to create their own custom apps to better serve their customers. Currently this process can be difficult and expensive to do well. This report proposes a method to make app production a little easier and cheaper.Item Starting a small engineering consulting firm(2010-12) Brissette, Christopher Patrick; McCann, Robert Bruce, 1948-; Ambler, TonyWhen starting an engineering consulting firm, there are many questions such as, “How do I start a business?”, “How do I handle cash flow?”, “How do I get clients?”, and “How do I market?” among others that need to be answered. Since I am a sole proprietorship engineer, I will first start this paper by constructing a foundation. For a start-up, this foundation is how to get your business started. Then I will explain the business plan. This plan for a business is its structural frame that holds up the company. Finally, I will erect the facade of the business. Just like a building’s façade, marketing strategies are the face of the business and some work well while others fail in their application. At the end, I hope to be able to give a clear understanding of what it takes to start your own engineering consulting firm.Item Sunny Paige Design : a case study & analysis(2013-05) Shadden, Ashlyn Briana; Cunningham, Isabella C. M.; Wilcox, GaryThis case study explores and describes factors involved in the structure and development of small business, Sunny Paige Design. The study's goals were to 1.) document the structure of business progression, and 2.) establish a comprehensive understanding of that structure. The essential purpose of the case study explores the current advertising strategy in order to implement a meticulous business plan that with an emphasis of brand management will reach the intended audience resulting in a positive return on investment. Research conducted for the case study and analysis consisted of guided interviews and observations with the owner, employees and customers. Other data collected were conducted from access to business documents, receipts, transaction history, social media and previous advertisements.