Browsing by Subject "Racism--United States"
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Item African American and European American adolescents' attitudes toward affirmative action and school desegregation(2008-05) Hughes, Julie Milligan, 1980-; Bigler, Rebecca S.The purpose of these studies was to examine the predictors of African American and European American adolescents’ attitudes toward affirmative action (Study 1) and school desegregation (Study 2) policies. It was hypothesized that support for both policies would be higher among adolescents who (1) attended more racially diverse classes, (2) held less prejudiced racial attitudes, (3) were more aware of historical and continuing racial inequality and discrimination, (4) described themselves as politically liberal, and (5) had engaged in more racial identity exploration. Participants in both studies included African American and European American adolescents ages 14 to 17 attending a high school in the Midwestern U.S. On the first day of data collection in both studies, adolescents completed assessments of the hypothesized predictor variables in the context of their high school social studies classrooms. On the second day of data collection, adolescents learned about either an affirmative action (Study 1) or a school desegregation (Study 2) policy that had been proposed for their school. Immediately following the policy presentations, adolescents reported their opinions of the policy in open-ended and forced-choice formats. Across studies, results indicated that African American and European American adolescents often held significantly different views of race, racism, and race-related policies. In general, African American adolescents were more aware of racial discrimination, endorsed more positive views about African Americans, and were more supportive of affirmative action and school desegregation policies than European American adolescents. Predictors of individuals’ views of race-related policies also varied by participant race. Among African American adolescents, higher awareness of interracial disparities and discrimination predicted stronger support of affirmative action and school desegregation. Among European American adolescents, in contrast, higher awareness of interracial disparities and discrimination predicted weaker support of affirmative action and school desegregation. More work is needed to examine the origins of differences between African American and European American adolescents’ understanding of, and beliefs about, race in society.Item Can't we all just get along? : responses toward ethnic advertising cues as indicators of an American black-brown divide or distinctiveness(2008-08) Gooding, Velma A. R.; Williams, Jerome D., 1947-This dissertation reviewed extant literature about McGuire’s distinctiveness theory, the Elaboration Likelihood Model of Persuasion, in-group bias theory, racial identity, race source effects, and cultural cues pertaining to targeting African American and Latino consumer markets. Mexican and African American informants were interviewed after viewing magazine advertisements targeted to the other group to determine if distinctiveness to the other’s images and cultural cues occurred. Observations were also reported from ethnographic excursions across Des Moines, Iowa, a city and state where African Americans and Mexicans are numerical rarities or minorities. Results revealed that the majority of informants spontaneously delivered responses that reflected salience with the other group. In fact, both groups saw themselves as a part of a greater people of color community--extending their ethnic identities. Furthermore, informants exhibited a provisional ethnic backlash against viewing Anglos in product advertisements in their ethnic magazines. However, when ads presented a message about diversity, informants thought Anglo images should be included. Both groups said they valued the use of people of color and socially responsible messages in ads for high involvement and low involvement products, however, these images and cultural cues would not lead to purchases of new brands because informants were weary about wasting money on unfamiliar brands in a stressed economy. Consumers also scanned ads for models’ races, and paid attention to how their ethnic group and other people of color were treated in ads. Also, informants reported discussing racial issues often in social circles. A black-brown racial divide was expressed when there was a perceived scarcity of resources and when one group discussed how they felt the other group perceived their race. Finally, class and having on-going personal relationships with members of the other group affected responses. This study offers many academic, managerial, practitioner, social and political implications and recommendations.Item Feeling in the public sphere: a study of emotion, public discourse, and the law in the murders of James Byrd Jr. and Matthew Shepard(2006) Petersen, Jennifer Anne; Stein, Laura Lynn, 1965-; Downing, John (John Derek Hall)