Browsing by Subject "Promotions"
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Item Attracting and accommodating audiences with special needs to the Texas Tech University Theatre(2007-08) Wernsman, Marijane R.; Donahue, Linda L.; Christoffel, Frederick B.This thesis suggests modifications to the Texas Tech University Theatre Manual of Operations regarding patrons with special needs and disabilities. Using Grunig and Hunt's four models of public relations, I offer suggestions which would attract patrons with special needs and disabilities through promotions designed to advise patrons of the theatre's ADA accommodations. Expanding on the two-way symmetrical model, I also suggest ways to maintain good patron relations through a constant re-evaluation of responses by the theatre to patron concerns about accommodations, including grant writing and word-of-mouth promotions. Special attention is given to the front-of-house staff's training to attract and accommodate patrons with special needs.Item Creating corporals: a path to law enforcement leadership(Law Enforcement Management Institute of Texas (LEMIT), 2009) Gass, StephenItem Employment relationships over time: retention and promotion(2004) Prisinzano, Richard Paul; Oettinger, GeraldIn this dissertation, I examine how available information affects promotion and turnover decisions in internal labor markets. In the first essay, I use data on all Major League Baseball managers from 1950 to 1996 to consider multiple evaluation measures and their role in actual firings of managers. The results indicate that firms use all of the distinct measures of managerial performance in termination and rehire decisions. However, the results also suggest that teams, in making termination decisions, use information that is unlikely to reflect managerial ability. That is, talent at the time of hire affects the risk of termination, even after conditioning on team performance relative to expectations after the date of hire. In the second essay, I use the 1979 National Longitudinal Survey of Youth data to explore the factors that are important determinants of an individual’s promotion. One issue that arises in estimating the probability of promotion from longitudinal work history data is that researchers only observe promotion for individuals who remain at a job between interviews. I improve upon earlier studies by using a bivariate probit analysis to correct the bias from partial observability and provide more informative estimates of the promotion process. These new estimates allow differences in promotion rates across demographic groups to be decomposed into differences in the probability of promotion conditional on staying and differences in the probability of staying. In the third essay, we explore the differential patterns of job attachment between men and women by examining how men and women respond to promotion expectations. Using the 1979 National Longitudinal Survey of Youth, we find that early in their career women with low promotion expectations are more likely to stay on a job than corresponding men. We also find that this difference diminishes with experience.Item Internships: their effect on retailer attitudes and perceptions and the relation to employee retention and position promotion(Texas Tech University, 1990-08) Valles, Deborah DeniseThe purpose of this study was to examine the effect of internships on the perceptions and attitudes of department chain store retailers and the relation to employee retention and position promotion. Using a self-administered questionnaire developed by the researcher, demographic data and an assessment of the attitudes and perceptions of those retailers with structured internship programs was obtained. It was found that, although internships and interns alike were viewed positively by those firms incorporating a structured internship program, a larger percentage of small department chain store retailers with no exposure to experiential learning through internships exists. It was concluded that for respondents not utilizing a structured internship program, there was equal interest in employing interns and establishing a structured internship program within the firm.Item The influential role of promtions: A study of how promtions affect event perception and influence the decision to attend a public special event(2008-08) Hutchins, Lyndsey R.; Fowler, Deborah C.; Yuan, JingxueEvents are consciously planned happenings designed for patrons’ enjoyment and to achieve the goals of the organizers. An event contributes to a city’s tourism industry, is a unique happening, occurs infrequently, and is of a limited duration. Regardless of whether the event is corporate or social in nature, it needs promotion to attract attendees’ and sponsors. The Roswell UFO Festival is an annual special event in Roswell, New Mexico and served as the testing site for this study. Festival organizers used national, regional, and local advertising and promotions to create awareness about the Festival. Television, radio, print/flyers, magazine, newspaper, and online marketing tactics were used. This study sought to (1) determine whether perception was affected by prior encounters with promotional materials and the accuracy of the portrayal of the event and its activities and entertainment, (2) establish which media source influenced attendees’ decision to attend the Festival, (3) determine which media source promoting the Festival was most frequently encountered by attendees, (4) and demographic differences in relation to overall event satisfaction. The results showed that promotions influence the decision to attend an event and attendees’ perception of an event. Patrons ‘like” Internet promotions and rely heavily on WOM marketing techniques. Television and print mediums are still an effective advertising buy. Additionally, demographic differences do not have an effect on event perception.Item The Role of Assessment Centers in the Promotional Process(Law Enforcement Management Institute of Texas (LEMIT), 2004) Best, John S.