Browsing by Subject "Promotion"
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Item An Analysis of Educational Achievement as a Prerequisite for Promotion in the Austin, Texas Police Department(Law Enforcement Management Institute of Texas (LEMIT), 2000) Williams, Howard E.Item An economic evaluation of the effectiveness of the Texas Pecan Checkoff Program(2009-05-15) Moore, Eli DelThe Texas Pecan Board was established in 1998 to administer the Texas Pecan Checkoff Program and is financed through a one-half cent per pound assessment on grower pecan sales. The Board spends the assessment collections on a variety of advertising campaigns in an attempt to expand demand for Texas pecans, both improved and native varieties, and increase the welfare of Texas pecan growers. This study presents an evaluation of the economic effectiveness of the Texas Pecan Checkoff Program in expanding sales of Texas pecans. First, the effects of Texas Pecan Board promotion on sales of all Texas pecans are determined using the ordinary least squares estimator (OLS) followed by a test for differential effects of Texas Pecan Board promotion on sales of improved and native Texas pecan varieties using the seemingly unrelated regression. The analysis indicates that the Texas Pecan Checkoff Program has effectively increased sales of improved varieties of Texas pecans, but has had no impact on sales of native varieties of Texas pecans. A benefit-cost analysis determines that the additional sales revenues generated is relatively large compared to the dollar value spent on promotion indicating that the Texas pecan promotion program has been financially successful.Item Assessment Centers: a Different Approach to Police Personnel Promotions(Law Enforcement Management Institute of Texas (LEMIT), 1993) Steward, GeraldineItem Assessment Centers: are they the Answer for the Police Promotional Process?(Law Enforcement Management Institute of Texas (LEMIT), 1999) Novak, StanItem Does Education Effect Police Promotion?(Law Enforcement Management Institute of Texas (LEMIT), 2002) Sanders, J. M.Item Issues in operations management and marketing interface research : competition, product line design, and channel coordination(2010-05) Chen, Liwen, 1974-; Gilbert, Stephen M.; Gutierrez, Genaro J.; Balakrishnan, Anant; Feng, Qi; Xia, YusenThis dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been well-studied in both economics and marketing literature. However, less attention has been paid on how vertical differentiation has been operationalized. In this dissertation, we focus our study on two types of vertical differentiation: the one created by a product line which is produced by the same firm, and the one created by products from different firms. We especially are interested in the so-called private label products vs. the national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions among the members of a supply chain in several different contexts. In the first piece of work, we use a game theoretic model to explore how the ability of a retailer to introduce a private label product affects its interaction with a manufacturer of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be affected by the entry of a competitor when there are strategic suppliers of a critical component. If these suppliers behave strategically, it is not clear that the entry of other players will necessarily be harmful to the incumbent. In the last work, we pay our attention to an emerging change happening in the industry: some retailers begin to sell their private labels through their competitors. We investigate the strategic role of a retailer selling her own private label products through another retailer. In summary, this dissertation illustrates how vertical differentiation play a crucial role in firms' supply chain as well as marketing strategies. Therefore, it is important for firms to recognize these strategic issues related to vertically differentiated products while making operations/marketing decisions.Item The long line of the Middle English alliterative revival : rhythmically coherent, metrically strict, phonologically English(2012-05) Psonak, Kevin Damien; Cable, Thomas, 1942-; Henkel, Jacqueline M.; Hinrichs, Lars; Lesser, Wayne; King, Robert D.This study contributes to the search for metrical order in the 90,000 extant long lines of the late fourteenth-century Middle English Alliterative Revival. Using the 'Gawain'-poet's 'Patience' and 'Cleanness', it refutes nineteenth- and twentieth-century scholars who mistook rhythmic liveliness for metrical disorganization and additionally corrects troubling missteps that scholars have taken over the last five years. 'Chapter One: Tame the "Gabble of Weaker Syllables"' rehearses the traditional, but mistaken view that long lines are barely patterned at all. It explains the widely-accepted methods for determining which syllables are metrically stressed and which are not: Give metrical stress to the syllables that in everyday Middle English were probably accented. 'Chapter Two: An Environment for Demotion in the B-Verse' introduces the relatively stringent metrical template of the b-verse as a foil for the different kind of meter at work in the a-verse. 'Chapter Three: Rhythmic Consistency in the Middle English Alliterative Long Line' examines the structure of the a-verse and considers the viability of verses with more than the normal two beats. An empirical investigation considers whether rhythmic consistency in the long line depends on three-beat a-verses. 'Chapter Four: Dynamic "Unmetre" and the Proscription against Three Sequential Iambs' posits an explanation for the unusual distributions of metrically unstressed syllables in the long line and finds that the 'Gawain'-poet's rhythms avoid the even alternation of beats and offbeats with uncanny precision. 'Chapter Five: Metrical Promotion, Linguistic Promotion, and False Extra-Long Dips' takes the rest of the dissertation as a foundation for explaining rhythmically puzzling a-verses. A-verses that seem to have excessively long sequences of offbeats and other a-verses that infringe on b-verse meter prove amenable to adjustment through metrical promotion. 'Conclusion: Metrical Regions in the Long Line' synthesizes the findings of the previous chapters in a survey of metrical tension in the long line. It additionally articulates the key theme of the dissertation: Contrary to traditional assumptions, Middle English alliterative long lines have variable, instead of consistent, numbers of beats and highly regulated, instead of liberally variable, arrangements of metrically unstressed syllables.Item Shop different : consumers' motivations for unplanned purchases(2016-05) Suher, Jacob Alan; Hoyer, Wayne D.; Inman, J. Jeffrey; Raghunathan, Raj; Broniarczyk, Susan; Hayhoe, MaryDespite marketers’ interest in consumers’ motivations for in-store decision making, past research has treated all unplanned purchases as the same behavior. To address this research gap, this dissertation investigations consumers’ motivations for unplanned purchases. The introduction presents the definition and importance of the unplanned purchasing phenomenon before reviewing past research on in-store decision making and the significant remaining research questions. The first essay distinguishes between consumers’ intrinsic (i.e., internal) and extrinsic (i.e., instrumental) motivations for unplanned purchases and introduces a novel theory of sequential choice: in-store motivation balancing. This theory predicts that consumers’ motivations for unplanned purchases change over a shopping trip to reflect the balancing of intrinsic and extrinsic purchase motivations. A field study and two online shopping experiments that integrate the in-store path-to-purchase with consumers’ motivations provide evidence that consumer motivations are dynamic and impacted by a three-way interaction between the personality trait of buying impulsivity, trip progress, and budget focus. This theory extends the literature on motivation change during sequential choice to the in-store decision making domain. Importantly, the factors that influence purchase motivations address several unanswered questions in the literatures of impulse buying and self-control. Finally, the dynamics of in-store motivation provide insights for retailers and manufacturers to become more shopper-centric with their in-store merchandising and promotion tactics. The second essay investigates the moderating effect of consumers’ dynamic motivations for unplanned purchases on the effectiveness of in-store marketing. Based on motivation theory and the general fit literature, two field studies and two shopping experiments test the relationship between consumers’ intrinsic and extrinsic shopping motivations and three types of point-of-purchase messages (i.e., intrinsic motivation messages, non-price extrinsic motivation messages, and price-based messages). The results demonstrate that retailers frequently employ non-price in-store marketing, that in-store marketing is significantly related to shopping motivations, and that consumers are more likely to make an unplanned purchase from a display with in-store marketing that matches their dynamic shopping motivations. While the effectiveness of price-related retail promotion is well established in past research, this research is the first to investigate the effect of in-store marketing on the likelihood of an incremental unplanned purchase. From a managerial point-of-view, the results provide insights for how retailers and manufacturers can deliver the right message to the right consumer at the right time using personalized in-store marketing tactics such as mobile applications and digital signage.Item The Police Promotional Assessment Center: a "How To" Guide(Law Enforcement Management Institute of Texas (LEMIT), 1994) Brickey, Gregory D.