Browsing by Subject "Postfeminism"
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Item Elements of a sensibility : fitness blogs and postfeminist media culture(2014-05) Stover, Cassandra Marie; Frick, CarolineThis thesis applies a feminist theoretical perspective to interrogate discourses of postfeminism, as well as the position of the female body, fitness, and resistance within contemporary American culture. I argue that women’s fitness blogs are a vehicle for the production of Rosalind Gill’s “postfeminist sensibility,” focusing specifically on fitness bloggers’ use of self-surveillance and monitoring, personal transformation or “makeovers”, and intensified consumerism. Using ideological textual analysis of several fitness blogs as case studies, I examine the ways in which women publicly negotiate their relationships with their body through the documentation and disclosure of their food and exercise lifestyles. This thesis also acknowledges the feminist potential of fitness blogs as spaces in which women may strive towards body positivity and recovery from eating disorders, as well as challenge cultural expectations regarding female body and appetite.Item Gender, power, and performance : representations of cheerleaders in American culture(2012-05) Wright, Allison Elaine; Engelhardt, Elizabeth S. D. (Elizabeth Sanders Delwiche), 1969-; Davis, Janet M.; Smith, Mark C.; Kearney, Mary C.; Todd, Janice S.This dissertation reveals that the various, often conflicting media representations of cheerleaders are responsible for the many ways gender and power are refracted through the lens of American popular culture and on the bodies of American youth. Beginning in the circumscribed nineteenth century world of elite male privilege, the history of cheerleading is intimately connected to the discourse of masculinity in America. It is not until almost one hundred years after the activity’s birth that its primary narrative changes from one of masculinity to one of power. This project calls attention to the ways in which sociohistoric context impacts representations of cheerleaders. My interdisciplinary project draws on sources from the popular press; children’s, adult, and mainstream literature, film, and television; material culture; and interviews with cheerleaders themselves; and engages with existing cheerleading scholarship as well as literary criticism and feminist scholarship. Each chapter interrogates a different, related trend in the cultural representation of cheerleaders, including: competing narratives of victimization, im/perfection, and popularity; a third wave feminist vision of gendered superpower; prescriptions of beauty and behavior; pornography and its connection to the professionalization of cheer; and the performance of representation by actual cheerleaders. Taken together, these chapters trace patterns of representation, fraught with nuance and complexity, to provide a picture of a shifting cultural icon whose relationship to larger social movements is often reciprocal and who challenges societal expectations of gender and generation over three centuries.Item "I'm sorry this hasn't been a fairy tale" : examining romance reality TV through The bachelor(2011-05) Hernandez, Virginia Rose; Sherry, Alissa René; O'Brien, JodiRomance reality programming has become a major player in the television field, with the most successful shows garnering huge ratings and massive audiences over the course of numerous seasons. But while the concept of finding love in a competitive environment on the national stage is new, romance reality TV programs seem to regenerate outdated stereotypes which work in a retrograde fashion to envisage love in traditional, pre-feminist heteronormative and patriarchal structures. Combining a background of literature on reality TV which gives insight to the manipulative tendencies of the industry; feminist scholarship on the acculturating and indoctrinating nature of classic fairy tales; and writings on the prevalence of postfeminist ideology that emphasizes self-surveillance/subjectification, the rhetoric of self-empowerment, and natural differences between the sexes, this thesis examines one of the most ubiquitous romance reality shows, The bachelor. Through the lens of nine tropes--beauty, passivity, marriage, victimization, vilification, romance rhetoric, gender roles, consumerism, and the male gaze--I analyze a full season of episodes, tallying the occurrences in each category. Using these tally numbers as general indicators and providing examples of each theme, I argue that the lessons conveyed to audiences by The bachelor and other romance reality programs bear a striking resemblance to classic fairy tales morals in which positive outcomes for heroines directly correlate to their perceived femininity, including conventionally feminine virtues like physical beauty, moral turpitude, and adherence to normative gender roles. The presence of postfeminism in the media contributes to making these outdated fairy tales themes seem congruent with female agency and empowerment by uncritically casting the failure to find love as a personal one. At the same time, men are placed in advantageous positions of authority and power, affirming the inevitability and desirability of patriarchal relationship arrangements.Item Living no girls' teenage dream : young motherhood in MTV's teen pregnancy franchise(2014-05) Weinzimmer, Lauren Maas; Perren, Alisa; Kearney, Mary Celeste, 1972-This thesis explores theories of postfeminism and discourses of “can-do” and “at-risk” girlhood as they are enacted in MTV’s teen pregnancy franchise, which I define as including 16 and Pregnant, Teen Mom, and Teen Mom 2. Specifically, this project examines how MTV frames the young mothers featured across this franchise as what I label “postfeminist failures.” Within its teen pregnancy programming, MTV exploits the shortcomings of the featured teen mothers. These failures include broken relationships, prison sentences, and subsequent pregnancy scares and pregnancies. Furthermore, these failures all stem from the teen mothers’ initial failure to adequately manage her sexuality, as evidenced by getting pregnant at age sixteen. These failures constitute much of the plot of MTV’s docu-dramatic series and have also spilled over into paratexts related to MTV’s franchise. I contest in this thesis that the rhetoric of postfeminist failure, first articulated and exploited in 16 and Pregnant, Teen Mom, and Teen Mom 2, is then reproduced in the franchise’s paratextual materials. These paratexts range from reunion shows hosted by Dr. Drew Pinsky to tabloid magazine coverage. I also interrogate the celebrity status of MTV’s featured teen mothers, especially those on Teen Mom and Teen Mom 2, and problematize publicity and fame rooted in the failure of these girls to adhere to normative standards of postfeminist womanhood. MTV’s teen pregnancy franchise is categorized as reality television, a genre derided by many scholars as lowbrow and devoid of substance. In order to combat these assumptions about reality television, particularly because this teen pregnancy franchise is promoted as educational for its audience, MTV has fostered strategic partnerships with The Kaiser Family Foundation’s “It’s Your (Sex) Life Campaign” and The National Campaign to Prevent Teen and Unplanned Pregnancy. Through these partnerships, MTV has infused its reality content with pathways to information-rich websites about contraceptives and pregnancy prevention sponsored by each non-profit. Through analyzing these partnerships and cultural discourses surrounding teen pregnancy, I question the assumption by many proponents and critics of the franchise that the content must either be educational for its viewers or purely entertaining programming.Item The niche network : gender, genre, and the CW brand(2013-05) Lausch, Kayti Adaire; Beltrán, MaryIn 2006, the merger of the WB and UPN broadcast networks created a new network, the CW. As the fifth major broadcast network, the CW occupies an interesting, hybrid space within the television industry. The CW behaves like a cable channel, yet it usually receives the coverage of a broadcast network. Its target audience is women ages 18 to 34, an extremely small target demographic by any standards. Despite its unique status with the television industry, the CW remains woefully under-studied. This project aims first to provide a context for the CW moment and compare the network's trajectory with that of its predecessors in order to illuminate the myriad of changes that have occurred in the media industries. This project considers how the CW's branding strategies shape perceptions of the network, how the CW brand is produced and how the network's branding practices demonstrate an investment in postfeminism. In order to analyze the CW's branding, this paper examines the network's promotional materials and other paratexts, focusing primarily on print ads, since they are the most circulated. This project also asks how the CW constructs its audience in this age of postfeminism. In order to expose the contradictions and assumptions that underpin the network's project of audience construction, this paper considers both statements from network executives and the network's penchant for reviving 1990s programs with nostalgic appeal. Finally, this paper considers how the category of the "CW show" functions as a genre, and, through textual and narrative analysis, how that genre works to limit the possibilities for female representation on the network. This analysis draws attention to the complicated ways that postfeminist ideas are integrated into young women's programming today, and how conversations about female audiences have changed in the last twenty years. This project draws attention to an as-yet-unstudied site dominated by what Rosalind Gill calls the "postfeminist sensibility" (148).Item Pain, pleasure and postfeminism : an analysis of body-related content on Pinterest(2015-05) Smith, Heather Christine; Strover, Sharon; Fuller-Seeley, KathrynThis study examines how Thinspiration, Fitspiration, and Health & Fitness content found on Pinterest vary along axes of source, popularity, and usage of postfeminist visual rhetorical strategies, and the larger social reality this content exists within. It begins with an introduction to Pinterest's unique world, followed by a literature review which examines the key issues and themes surrounding body-related content on Pinterest - namely those of consumption, identity and obsession - and the history these themes have specifically for the young, educated, female demographic that characterizes Pinterest's audience. Additionally, the structure and politics of the site itself are considered as a potential contributing force in the body-related content that was studied. Following this review, the methodology and results of a content-coding analysis are reported, along with a discussion of the results, and potential implications of the aspects that have come to characterize body-related content not only in Pinterest, but also in society at large.Item Performing 21st-century girlhood : girls, postfeminist discourse, and the Disney star machine(2013-08) Blue, Morgan Genevieve; Kearney, Mary Celeste, 1962-"Performing 21st-Century Girlhood: Girls, Postfeminist Discourse, and the Disney Star Machine," explores the economic and discursive functions of contemporary girlhood within Disney Channel's talent-driven transmedia franchises. Ideological, discursive, and narrative textual analyses of Disney Channel programs and paratexts are augmented by examination of the corporate motives and dominant discourses reproduced by Disney personnel in annual reports and in popular and trade publications referencing Disney's stars and girl-driven franchises. This exploration of girls' visibility as Disney performers, media producers, and public citizens brings several disciplines into conversation with one another, addressing issues in girls' cultural studies, media industries scholarship, celebrity studies, and theories of postfeminism. I take an intersectional feminist and critical cultural studies approach to media texts and meaning-making, with particular attention to power relations and cultural contexts. The political and economic aspects of this research demand that I also work to illuminate the significance of media industry logics within the production and distribution of media for girl audiences. I argue that the Walt Disney Company has a vested interest in reproducing certain postfeminist and subjectifying discourses of girlhood, which have become integral to its success in an ever-expanding web of media and consumer markets. While Disney Channel's girl-driven franchises constitute the case studies, my analysis reaches beyond the clear focus on gender and age to theorize girls' increasing visibility in the context of contemporary consumer culture and issues of postracism, citizenship, subjectification, and agency--issues that require continued interrogation as Disney distributes and expands its franchise properties globally.Item Screening girls in high school musical : identity, femininity, and empowerment(2012-05) Jin, Shanshan; Kearney, Mary Celeste, 1962-; Lieu, NhiReleased in the era of third-wave feminism, postfeminism and “girl power,” HSM causes such a sensation, especially among the girl audience. Girls in HSM complicate the traditional understanding of femininity and what it means to be a girl. This thesis focuses on the gender representations in the High School Musical trilogy, explores Disney’s ideologies of representing girl characters through different sites like romantic relationship, intellectual ability and fashion style, and analyzes the influence of postfeminism and consumerism on the construction of girls’ identity and femininity.Item Starke menschen in starken texten - Die darstellung von identitat und geschlecht in elke heidenreichs geschichten und erzahlungen(2012-05) Pilz, Kristina; Grair, Charles A.; McChesney, Anita; Borst, StefanieDer Forschungsbereich der vorliegenden Arbeit ist eine Analyse und Annäherung an das literarische Werk der deutschen Schriftstellerin Elke Heidenreich im Kontext der postfeministischen Debatte.Item "Still alive and kicking" : girl bloggers and feminist politics in a "postfeminist" age(2013-05) Keller, Jessalynn Marie; Kearney, Mary Celeste, 1962-This dissertation refutes the notion that contemporary girls are uninterested in feminism by exploring how teenage girls are engaging in feminist activism as bloggers. Using a feminist cultural studies approach I analyze how girl bloggers produce feminist identities and practices that challenge hegemonic postfeminist and neoliberal cultural politics. I employ feminist ethnographic methods, including a series of in-depth interviews with U.S. -based girl feminist bloggers and an online collaborative focus group, as well as a discursive and ideological textual analysis of girl-produced feminist blogs. Using these methods, I privilege girls' voices while proposing a model for conducting feminist ethnography online. In doing so, I demonstrate how girls' feminist blogging functions as an activist practice through networked counterpublics, intervening in mainstream and sometimes even commercial public space. I position this activism within a lengthy tradition of American feminism, analyzing how my participants remain in conversation with feminist history while simultaneously responding to their unique cultural climate. Finally, I argue that we must recognize the political importance of girls' feminist blogging by theorizing it as an emergent citizenship practice that makes feminism an accessible discourse to contemporary teenage girls.