Browsing by Subject "Personal computing devices"
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Item Importance of mobile advertising in agency media plans(2011-05) Porter, Samuel Craig; Cunningham, Isabella C. M.; Kincaid, Gene HowardThe explosive adoption rate of cell phones over the past few years has increased the desire for advertising agencies to explore mobile as an advertising channel. Over 90% of Americans own a cell phone, which opens a new channel for advertising agencies to reach consumers. The traditional advertising channels include print, television, radio, and most recently, the Internet. This professional report explores the importance and utilization of mobile as an advertising channel in advertising agencies media plans for their clients.Item Non-profit organizations and mobile phone marketing(2011-05) Cruz, Samantha Maria; Drumwright, Minette E.; Wilcox, Gary B.This report discusses how non-profit organizations can utilize mobile phone technology to reach supporters and inspire them to both act and give. The significance of this report and topic lies in the opportunity for non-profit organizations to understand how people are interacting with messages on their mobile devices. The research found within, serves as a reference for non-profits to utilize when planning and implementing mobile phone marketing campaigns.