Browsing by Subject "Nike"
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Item Advertising to female runners : a comparative evaluation of Nike and Brooks Running, Inc. in Runner's world magazine(2012-08) Martin, Elizabeth Jane; Eastin, Matthew S.; Stout, Patricia A.This research report aims to examine and evaluate the ways in which two leading running product companies, Nike and Brooks Running, Inc., target female runners in the context of Runner’s World magazine (the world’s leading running-related magazine). It presents relevant past research, theories and methodologies and applies them to the analysis. From the analysis and comparisons, a collection of best practice recommendations are determined in order to inform and advise any company’s future advertising efforts directed at female runners.Item Roles of women in advertising : the objectification of women and the shift to an empowering ad frame(2013-05) Perez, Nancy Pilar; Atkinson, LucindaThis report examines the sexualization and objectification of women in print advertising, and the consequences of these depictions. The major themes found in advertising are discussed, and their role in reinforcing sexism and female stereotypes. Advertising’s impact on society’s attitudes, beliefs, and behavior in relation to social comparison theory and cultivation theory are examined. The report examines historical implications of women’s role in advertising and the gradual shift to new trends in advertising that seek to empower women. Through content analysis of the 2005 Nike Real Women campaign, implications and recommendations for future advertising are discussed.