Browsing by Subject "Media psychology"
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Item Can smart TVs be social actors?(2016-05) Veazey, Joshua Mark; Close, Angeline; Cicchirillo, VincentResearch under the Computers Are Social Actors (CASA) paradigm has demonstrated that people engage with computers in a way that is fundamentally social. If a computer directly asks a user about its own performance, the user will give a more positive response than if the user is asked about that computer by a third party, demonstrating the social rule of politeness. This study tested whether the same reaction will hold true for TV viewers who interact with a smart TV. Additionally, the experiment tested whether the feeling of being recognized by a Smart TV could engender this social response. Participants engaged with a Smart TV in an interactive session and were afterwards surveyed for their opinions on the TV. Group 1 was surveyed in a separate room by a computer. Group 2 was surveyed by the TV itself. Group 3 was also surveyed by the TV and made to believe that the TV had recognized them. Groups 2 and 3 did not have higher scores. Interactions were found between higher scores and two self-reporting items: whether the viewer was thinking of the TV’s programmer and the perceived interactivity of the experience. These results suggest that a typical smart TV session is not social.Item What can entertainment theory say about perceptions of classic versus popular films?(2014-05) Wang, Pei-Ling, active 21st century; Lewis, Robert J. (Assistant professor)The purpose of this study is to examine individuals’ perceptions of classicness in film experiences. To this end, the paper begins by providing general anecdotal and professional definitions of classicness, and by pointing out the limited explication found in previous academic literature in entertainment. I discuss distinctions between enjoyment and appreciation from previous literature in media psychology. Following this, a study is presented by applying a measure of enjoyment and appreciation adapted from Oliver and Bartsch’s scale (2010) to an online questionnaire in order to understand individuals’ film experiences with both popular (high grossing) and classic (high rating) films. Results indicate that perceptions of classicness are highly associated with appreciation, but unrelated to enjoyment. Additionally, results also provide a negative relation between appreciation and the release-year as well as budget. Discussion focuses on the study’s empirical definition of classicness, as well as the study’s extension of previous research examining the relationship between film popularity, budget, and audience perceptions (Grizzard, Lewis, Lee, & Eden, 2011).