Browsing by Subject "Marketing strategies"
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Item Big data and wearable technology : the impact on the health and fitness industries and their marketing strategies(2016-05) Tovar, Gedy Sandra; Mackert, Michael; Walls, StephenThe focus of this professional report will be to discuss the cross-section of big data analytics and wearable technology. The report takes an in-depth look at industries benefiting from big data analytics as well as from wearable technology. As wearable technology is a growing force in today’s marketplace, the report discusses how wearable technology has affected current marketing practices. Pointing to a company who has recently released a product line of wearable technology with data analytical software, the report discusses Under Armour’s 2016 release of their Healthbox and its implications for today’s marketing strategies.Item Trend analysis and marketing strategies of health functional food market in South Korea(2013-05) Park, Jiyoon 1984-; Mackert, Michael; Wilcox, GaryThe purpose of this study is to suggest effective marketing strategies for Health Functional Food in South Korea. In order to understand the market of Health Functional Food, this paper first explains the definition of Health Functional Food and describes background and current state of the market. Then, trend analysis will show actual consumer behavior and propensity to consume Health Functional Food in South Korea. This research specifically focuses on clarifying major suppliers for Health Functional Food and proposing powerful marketing strategies. Since there has been scant study on market of Health Functional Food in South Korea, this study will provide marketing practitioners and academia with better understanding of the market.