Browsing by Subject "Marketing research"
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Item A Study of the effects of uncertainty on the "adequacy-importance" version of the linear compensatory attitude model(Texas Tech University, 1976-12) Patterson, Larry TrumanNot availableItem A theoretical approach to the classification of consumer goods(Texas Tech University, 1973-08) Dube, Leon FNot availableItem A theoretical interpretation and experimental analysis of shift paradigms as related to brand-switching behavior(Texas Tech University, 1974-05) Wheeler, David RaymondNot availableItem An evaluation of the feasibility of utilizing statistical techniques to implement the market grid method of market segmentation(Texas Tech University, 1969-08) Hewett, Wendell ClarkNot availableItem An inquiry into the essence of marketing(Texas Tech University, 1973-05) Tinsley, Dillard Brown,Not availableItem Organizational culture and organizational conflict: combined effect on effectiveness of marketing strategy(Texas Tech University, 1996-08) Adidam, Phani TejMarketing strategy research can be classified into content and process, with the former dealing with the specifics of a chosen or intended strategy, and the latter with factors that influence strategy formulation and implementation. Process issues have been underresearched in the marketing strategy literature. Two key process variables that have been posited to affect market planning and performance are organizational culture (Deshpande, Farley, and Webster 1993: Deshpande and Webster 1989; Weitz, Sujan, and Sujan 1986) and organizational conflict (Amason 1996; Jaworski and Kohli 1993; Menon, Bharadwaj, and Howell 1996). Although anecdotal evidence exists regarding the combined influence of organizational culture and conflict on marketing strategy planning and implementation, these two constructs have not been researched in a single comprehensive model of marketing strategy effectiveness. This dissertation focuses on the combined effects that two organizational factors, culture and conflict, have on the effectiveness of marketing strategy formulation and implementation processes. Cooperation mediates the effect of organizational conflict on the implementation process. This research develops and tests a comprehensive theoretical model of marketing strategy effectiveness. The results help managers develop specific kinds of cultures that could either discourage conflict and/or encourage cooperation, which would ultimately have an impact on the effectiveness of marketing strategy planning and implementation.Item Shopping orientations, purchase criteria, and consumption patterns as an outcome of the acculturation process among female Korean-American consumers(Texas Tech University, 1998-08) Lee, JinhwaThe rapid growth of the Asian population segment in the U.S., the lack of quantifiable research data related to shopping behavior of Korean-Americans, the growth of women in the U.S. labor force, and the premise of possible relationships between consumers' acculturation and shopping behavior all provide justification for the current study. The overall purpose of this investigation was to extend the research in the area of consumer acculturation among Asian-Americans by examining employed female Korean-Americans with regard to apparel shopping orientations, handbag purchase criteria, and handbag consumption patterns. The primary problem addressed in this study was to identify and describe the following profile elements among employed female Korean-American consumers age 18 and older residing in the U.S; (a) personal characteristics, (b) acculturation levels, (c) apparel shopping orientations, and (d) handbag purchase criteria and consumption patterns. A secondary problem was to assess the extent of functional relationships between the employed female Korean-American consumers' acculturation levels and (a) personal characteristics, (b) apparel shopping orientations, and (c) handbag purchase criteria and consumption patterns. A final problem was to investigate the congruence between (a) personal characteristics, (b) apparel shopping orientations, and (c) handbag purchase criteria and consumption patterns of the employed female Korean-American acculturation groups and employed female Anglo-American consumers age 18 and older.Item The applicability of consumer life-style variables in identifying department store markets(Texas Tech University, 1974-05) McCullough, Charles DavidNot available